Brand Tone

Aspirational & Confident, Chic & Sophisticated, Playful & Energetic, Body-Positive & Inclusive

Brand Values

• •Style & Trend Leadership
• •Quality & Craftsmanship
• •Confidence & Empowerment
• •Individuality & Self-Expression
• •Exclusivity

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., confident, chic, empowering, playful), "do's and don'ts" for language, and even preferred grammar/style. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The language that resonates with a high-fashion enthusiast might differ from that for someone seeking purely functional swimwear. Tailor the aspirational tone to their desires and self-perception.
• •Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, product descriptions, and customer service interactions is harmonious. A customer should feel they are interacting with the same brand personality everywhere.
• •Use Storytelling: Weave the "runway" concept into your brand narrative. Talk about design inspiration, the feeling of wearing something special, and the confidence it brings. This reinforces the aspirational and stylish values.
• •Train Your Team: Anyone who writes for the brand or interacts with customers should be trained on the brand voice. Regular reviews and feedback sessions can help maintain consistency and quality in communication.

Social Perception

As a Go-To for Fashion-Forward Swimwear, Quality Expectations, Aspirational Brand, Dependent on Execution

Copy Examples

• •Steal the shoreline. Our latest collection brings runway-inspired designs straight to your next escape. Discover the [Swimsuit Name] – where high fashion meets the high tide. #RunwaySwimwear #LuxurySwim #BeachCouture #NewCollection
• •Own the Moment. Own the Look. Runway Swimwear – Confidence, Woven In.
• •Dare to turn heads. The 'Azure Cut-Out Monokini' isn't just swimwear; it's a statement. Crafted with luxurious Italian fabrics and a design that contours and captivates, this piece is for the woman who walks her own runway, whether it's by the pool or the ocean's edge.
• •Fresh Off The Runway: Your New Swim Obsession Has Arrived.
• •Elevate Your Escape. Tired of blending in? Runway Swimwear delivers bold, sophisticated swimwear designed to make you feel like you're walking the catwalk, even when you're just lounging by the water. Shop the collection and find your signature style.