Brand Tone

Aspirational, Trendy, Edgy, Unique, Confident, Community-Oriented

Brand Values

• •Originality & Uniqueness
• •Handcrafted Quality
• •Exclusivity
• •Self-Expression & Individuality
• •Fashion-Forwardness

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., edgy, aspirational, confident), key messaging pillars (uniqueness, handcrafted), preferred vocabulary (e.g., "iconic," "rebellious," "handcrafted"), and things to avoid (e.g., overly formal language, generic descriptions).
• •Embrace Visual Storytelling: Ensure a photography and visual style that consistently reflects the edgy, unique, and aspirational tone. The imagery on Instagram is a good example – maintain this aesthetic across all platforms.
• •Use Consistent Hashtags: Utilize a core set of branded hashtags (e.g., #Runwaydreamz, #RunwaydreamzStyle) along with relevant descriptive hashtags that reinforce the brand's identity (e.g., #HandmadeDenim, #VintageReworked, #FestivalStyle, #OneOfAKind).
• •Engage with an Authentic Voice: When responding to comments or messages, maintain the established brand personality. If it's edgy and confident, replies should reflect that, avoiding generic or overly corporate responses.
• •Train Your Team: Ensure anyone creating content or interacting with customers (marketing, customer service) understands and can consistently apply the brand's tone and voice. Regular refreshers can be helpful.

Social Perception

Desirable & Fashionable, Premium, Instagram-Driven, Collector's Appeal

Copy Examples

• •Headline: Not Just Denim. It's Runwaydreamz. Body: Handcrafted. Rebellious. Yours. Each stitch a statement, every piece a revolution. Dare to be unique. #Runwaydreamz #OneOfAKindDenim
• •Headline: Wear the Art. Be the Icon. Body: Forget fast fashion. Our luxury vintage denim is meticulously reworked by hand, just for you. Because you weren't born to blend in. Shop the new collection. #HandmadeDenim #FestivalFashion #Runwaydreamz
• •Headline: Spotted: You, Turning Heads. Body: It’s more than shorts, it’s a vibe. Our signature studded denim is crafted for the bold, the brave, the dreamers. Get ready for your close-up. #RunwaydreamzStyle #EdgyDenim #LimitedEdition
• •Headline: Vintage Soul. Modern Edge. Body: We scour the globe for timeless denim, then resurrect it with pure artistry. Each piece tells a story. Make it yours. #LuxuryVintage #Runwaydreamz #SustainableStyle (Note: "SustainableStyle" if applicable, based on vintage reworking).
• •Headline: Your Story. Your Denim. Your Dreamz. Body: Express your unfiltered self. Runwaydreamz delivers handcrafted, iconic denim that’s as unique as your journey. Find your perfect fit. #BeUnique #RunwaydreamzDenim #StatementPiece