Brand Tone

Expert, Passionate, and Community-Centric

Brand Values

• •Expertise and Quality
• •Community and Support
• •Passion for Running
• •Local Identity

Best Practices

• •Always Speak as a Fellow Runner: Use "we" and "you" to create a direct, personal connection. Your copy should sound like advice from a knowledgeable training partner, not a corporate entity.
• •Anchor the Brand in Réunion: Regularly mention local places, trails, races, and the unique aspects of running on the island (e.g., "Ready for the climb up Piton des Neiges?"). This reinforces your unique local identity.
• •Balance "Expert" with "Accessible": While showcasing technical knowledge is important, avoid overly complex jargon. Explain *why* a feature matters for the runner (e.g., "This midsole gives you more energy return, so you feel fresher on long runs").
• •Let the Community Be the Hero: Feature user-generated content, celebrate customer achievements (with permission), and tell the stories of local runners. Your copy should often be a platform to highlight the community you serve.
• •Maintain a Consistent Hashtag Strategy: Use a mix of branded hashtags (#RunSelect), location-specific tags (#Run974, #ReunionIsland), and activity-specific tags (#TrailRunning, #MarathonTraining) across all platforms to build a cohesive online presence.

Social Perception

Run Select is perceived as the go-to specialty store for serious and amateur runners in Réunion. They are seen as credible experts providing valuable advice and high-quality products, an integral and supportive part of the local running ecosystem, and a central point for community connection.

Copy Examples

• •Don't Let the Terrain Dictate Your Pace. The new HOKA Challenger ATR 7 is here. Built for the diverse trails of Réunion, its superior grip and balanced cushioning let you transition seamlessly from road to rugged path. Stop by our Saint-Pierre store and let our experts fit you for your next adventure. #RunSelect #TrailRunning #ReunionIsland
• •We'll See You at the Start Line! Good luck to all the incredible runners taking on the [Local Race Name] this weekend! We are so proud to be part of this amazing community. Look for the Run Select tent near the finish line to say hello and refuel. Let's make it a race to remember! #Run974 #GrandRaid #RunningCommunity
• •That Feeling. The early alarm. The tired legs. The voice that says "stop." And the stronger one that says "keep going." We know the feeling. We live for it. Whatever your finish line is, we're here to help you cross it. #RunSelect #Motivation #NeverStopRunning
• •The Wait is Over. The new Garmin Forerunner is here. Track, train, and triumph. The most anticipated GPS watch of the year has landed at Run Select. With advanced performance metrics and improved battery life, it's the partner you need for conquering your goals. Limited stock availablecome in and experience it.
• •Expert-Selected Gear, Delivered to Your Door. Can't make it to the store? Our entire hand-picked selection of shoes, apparel, and accessories is on run-select.fr. Get the best advice and the best gear, whether you're in Saint-Denis or Cilaos. Free delivery on orders over 200.