Brand Tone

friendly, knowledgeable, and community-focused

Brand Values

• •Expertise & Quality
• •Inclusivity & Community
• •Customer Focus
• •Health & Activity

Best Practices

• •Emphasize Expertise with a Friendly Approach: Share knowledge and advice in an accessible, approachable, and encouraging manner. Avoid overly technical jargon unless explaining it clearly.
• •Showcase Community Involvement: Regularly feature local events, partnerships, and customer stories to reinforce the "Better, Together" value.
• •Focus on the "Why": Connect products and services to the overarching goal of helping people lead healthier, happier lives through running and being active.
• •Use Welcoming and Inclusive Language: Ensure copy resonates with runners of all levels, from beginners to experienced athletes.
• •Maintain a Positive and Encouraging Voice: Inspire confidence and motivate customers in their fitness journeys. Customer testimonials highlighting positive experiences can be very effective.

Social Perception

RunPod Sligo is generally perceived very positively by customers and the local community. Reviews frequently highlight the knowledgeable and friendly staff, excellent customer service, and the quality of their advice and products. They are seen as a supportive local business that contributes to the community.

Copy Examples

• •Step into your best run yet! Our experts at RunPod Sligo are here to find your perfect fit. Because when your feet are happy, every mile is a joy. #RunSligo #ExpertAdvice
• •More than just a running store, we're a community. Join the RunPod family and discover the support and gear you need to achieve your goals. #BetterTogether #SligoRunners
• •Pain-free running starts with the right shoes. Let our knowledgeable team guide you with our expert gait analysis. Your happy, healthy running journey begins here! #RunPodSligo #InjuryFreeRunning
• •Supporting our amazing Sligo community every step of the way! Proud to be part of local events that celebrate health and inclusivity. #CommunityLove #RunPod
• •Ready to hit the trails or the pavement? We've got the latest running gear and the friendly advice to get you moving. Let's get moving, Sligo! #RunHappy #ShopLocalSligo