Brand Tone

The brand's voice is predominantly humorous and relatable, often witty and sarcastic, creating a sense of shared experience. It is personable and friendly, deeply embedding the founder's personality. It is versatile, ranging from 'snarky' to 'sweet', and is authentic and unpretentious, using straightforward, down-to-earth language.

Brand Values

• •Creativity and Self-Expression
• •Quality and Craftsmanship
• •Customer Connection
• •Joy and Lightheartedness
• •Personal Passion

Best Practices

• •Always infuse the brand's witty, relatable, and friendly voice into all copy. Whether it's a product description or a social media caption, it should sound like it's coming from Cyn.
• •When writing for a broader audience, remember the "snarky to sweet" range. Use humor to capture attention, but also showcase the more sentimental products to appeal to a wider array of customers and occasions.
• •Use "I" and "we" to maintain the personal feel of the brand. Share behind-the-scenes moments or the inspiration behind a new design to reinforce the connection with the founder.
• •In all customer interactions, especially on social media and in response to reviews, maintain a warm, personal, and appreciative tone. This has been a key factor in the brand's success on Etsy.
• •The products are not just mugs and towels; they are forms of self-expression and connection. The copy should reflect this by highlighting how the products help customers share their personality or find the perfect, most "them" gift for someone else.

Social Perception

The brand is perceived as providing a highly positive customer experience, evidenced by high ratings and positive reviews. It is seen as a trusted small business, a reliable and trustworthy independent creator. Its products are often perceived as gift-oriented, making it a go-to source for unique and funny presents. Despite a minimal social media presence, it has a niche but loyal following.

Copy Examples

• •Our new 'My Give a F**k Fairy Died' mug is here to handle your morning meetings so you don't have to. Perfect for your desk, your friend's desk, or anyone who's fluent in sarcasm. Link in bio to get yours.
• •Find the perfect gift for every personality on your list. From heartwarming to hilarious, our mugs and towels are made to make them smile. Shop the Holiday Collection now!
• •Warning: Contents may be hilarious. New arrivals inside!
• •For the person who knows that all you *really* need is love and a ferret. This 100% cotton flour sack towel adds a touch of charm and a whole lot of truth to any kitchen. It's the perfect gift for the ferret aficionado in your life (or a well-deserved treat for yourself!).
• •It all started on a run, with a funny thought that was too good not to share. That's the heart of Running Frog Studio: turning everyday humor and 'kooky ideas' into things you'll love. We're a small studio with a big love for creating, laughing, and making your day a little brighter, one snarky mug at a time.