Brand Tone

expert, friendly, community-oriented

Brand Values

• •Expertise and Quality Service
• •Community Focus
• •Passion for Running
• •Health and Well-being
• •Independence and Family-Run

Best Practices

• •Lead with Expertise: Always provide valuable, knowledgeable content that helps runners. This could be through blog posts, social media tips, or in-store advice.
• •Emphasize Community: Regularly highlight local running events, clubs, and achievements. Share stories from local runners to foster a sense of community.
• •Be Approachable and Friendly: Use a conversational and encouraging tone in all communications. Avoid jargon where possible, and if you must use it, explain it clearly.
• •Show, Don't Just Tell, Your Passion: Share the running experiences of your staff. This authenticates your brand and builds a stronger connection with your audience.
• •Maintain a Consistent Voice Across All Channels: Whether it's on your website, social media, or in-store, the expert, friendly, and community-oriented tone should be consistent. This builds a strong and recognizable brand identity.

Social Perception

Highly regarded by customers and the local community, perceived as a trusted, specialist retailer that genuinely cares about its customers' running journeys, with exceptional service, knowledgeable and friendly staff, and personalized gait analysis. Its active role in supporting local events solidifies its positive reputation.

Copy Examples

• •Find Your Perfect Stride with Us. Whether you're taking your first running steps or chasing a new personal best, the right shoe makes all the difference. Our in-store video gait analysis helps us match you with the perfect pair for your unique running style. Stop by Running Form and feel the difference expert advice makes.
• •By Runners, For Runners. We're not just a running store; we're a part of the Burton running community. Our team is made up of passionate runners who use the gear we sell. From trail shoes to track spikes, we've got the expert knowledge to help you achieve your goals.
• •More Than a Store, We're Your Running Partner. From expert shoe fitting to our in-house physio clinic, we're here to support every step of your running journey. We believe in a holistic approach to running, helping you perform your best and stay injury-free.
• •Gear Up for Your Next Adventure. The trails are calling! Get ready for your next off-road run with our wide selection of trail running shoes and gear. Our experienced team will help you find the right equipment to tackle any terrain with confidence.
• •Support Your Local Running Community. As a family-run, independent store, we're proud to support the vibrant running scene in Staffordshire and Derbyshire. When you shop with us, you're not just getting great gear; you're investing in your local running community.