Brand Tone

Energetic, Nostalgic, and Encouraging.

Brand Values

• •Community
• •Fun & Nostalgia
• •Inclusivity & Health
• •Charitable Giving
• •Achievement & Collectability

Best Practices

• •Leverage Game-Specific Language: Consistently integrate terms from the MONOPOLY game (e.g., "Pass GO," "Free Parking," "Chance," "Community Chest," "Get Out of Jail Free") into headlines, calls-to-action, and body copy to reinforce the theme.
• •Maintain an Encouraging and Upbeat Tone: All copy should be positive, motivational, and celebratory. Focus on the fun and the achievement, ensuring the brand feels welcoming to everyone, regardless of their running experience.
• •Always Highlight the "Why": Beyond the run itself, emphasize the core values. Mention the collectible medals, the family-fun atmosphere, and the charitable partnership with the Dave Thomas Foundation for Adoption to give participants more reasons to connect with the brand.
• •Show, Don't Just Tell: Utilize vibrant visuals of the medals, merchandise, and past event photos (once available). Encourage user-generated content by creating specific hashtags and featuring participant photos on social media to build a visual sense of community.
• •Create a Sense of Urgency and Exclusivity: Use countdowns to race day, announce limited spots, and highlight "exclusive" swag to drive timely registrations. Phrases like "Selling out fast" or "Early bird pricing ends soon" can be highly effective.

Social Perception

As the events are scheduled for 2025, direct customer reviews of the race experience are not yet available. However, the perception built through press releases and event pages is highly positive and filled with anticipation. The brand is perceived as a creative and exciting fusion of fitness and classic entertainment. The association with Hasbro and a well-known charity lends it credibility and a positive image. The focus on high-quality, collectible medals is a significant talking point and a major draw for potential participants.

Copy Examples

• •Ready to crush your fitness goals? Pass GO and collect your exclusive medal! Register for the Run MONOPOLY Series in [City Name] today. #RunMONOPOLY #5K #HalfMarathon #FitnessFun
• •Don't get stuck in Jail! 🏃‍♀️💨 Spots for the [City Name] race are filling up fast. Tag your running buddy and sign up to experience the real-life MONOPOLY board. Link in bio to secure your place!
• •From Water Works to the Boardwalk, every mile is a new adventure. The Run MONOPOLY Series is more than a race; it's a memory in the making for the whole family. All ages and paces welcome. Learn more and support the Dave Thomas Foundation for Adoption! #FamilyFun #CharityRun #Monopoly
• •Don't Miss Your Chance! Prices for [City Name] Increase Soon. Hey [Name], it's your turn to roll the dice! Secure your spot in the Run MONOPOLY Series before prices go up. Get ready for a themed course, an amazing community, and a finisher medal worth collecting. Register now!
• •What's better than crossing the finish line? Crossing it with this incredible MR. MONOPOLY medal! 🏅 Celebrate 90 years of the iconic game with us. Which city will we see you in? #MedalMonday #Runners #Monopoly90