Brand Tone

Authoritative and trustworthy, characterized by an informative, solution-oriented, and reassuring approach. The copy is direct, emphasizing "Doctor Led," "Medical Grade," and "Third Party Certified" to establish credibility and highlight product benefits and technical superiority.

Brand Values

• •Safety & Health
• •Problem-Solving Innovation
• •Accessibility & Affordability
• •Quality & Performance

Best Practices

• •Always leverage the "Doctor-Designed" and "Medical-Grade" angles, especially for health products, to build immediate trust and highlight the strongest unique selling proposition.
• •Focus on the 'Why' behind features, explaining the benefits rather than just listing technical specifications. For example, instead of "Waterproof lining," use "Run confidently in any weather, knowing your phone is protected."
• •Maintain a reassuring and confident voice using clear language. Phrases like "We guarantee," "Third-party certified," and "Backed by science" reinforce the brand's trustworthy persona.
• •Frame every product as a direct solution to a common problem (e.g., bouncing phones, toxic fumes, muscle soreness) to show understanding of customer pain points.
• •Ensure the authoritative and health-focused tone of the website is consistently reflected across all social media captions and interactions, maintaining the core message of safety and performance even on more casual platforms.

Social Perception

Runitude is perceived as a trustworthy and reliable brand, primarily due to its association with a medical professional and the "doctor-led" aspect, which customers frequently cite as a purchasing factor. The brand has a strong reputation for excellent customer service and is seen as offering high-quality, effective products that provide good value for money, leading to high customer satisfaction.

Copy Examples

• •Sweat smarter, not harder. Our Medical-Grade Portable Sauna, designed by an NHS doctor, delivers powerful detoxification without the harmful VOCs found in other tents. Recover faster, feel better. #RunitudeHealth #DoctorDesigned #SafeSauna
• •Your run should be about freedom, not fumbling. The Runitude Vest keeps your phone secure and bounce-free, with easy access when you need it. Plus, pockets for keys and cards. Tap to shop the runner-approved solution. #Runitude #NoBounce #RunningGear
• •Unlock Elite Recovery. Our portable ice bath makes cold water therapy simple and effective. Reduce inflammation and accelerate muscle repair. Your peak performance awaits.
• •Runitude® Portable Sauna - Doctor-Designed & VOC-Free. Experience the UK's only medical-grade portable steam sauna. Third-party tested for safety. Fast, free shipping.
• •Hi [Name], did you know that many home health products can release unwanted chemicals? That's why Dr. Michael Gough founded Runitude—to create solutions you can trust. From our bounce-proof running vest to our certified non-toxic sauna, every product is engineered for safety and peak performance.