Brand Tone

Inspirational & Celebratory, Personal & Connecting, Supportive & Enthusiastic, Creative & Design-Oriented

Brand Values

• •Achievement & Recognition
• •Personalization & Uniqueness
• •Quality Design & Aesthetics
• •Community & Connection
• •Memorabilia & Lasting Gifts

Best Practices

• •Speak the Runner's Language: Use terms and acknowledge feelings that resonate with runners (e.g., "PR," "finish line feeling," "pavement pounding," "dedication").
• •Focus on the Achievement: Always tie the product back to the runner's accomplishment and the pride associated with it. The product is a celebration of their hard work.
• •Emphasize Personalization: Highlight the custom aspects and how each piece tells a unique story. Use words like "your," "personalized," "custom-made," "unique."
• •Maintain an Uplifting and Positive Tone: Copy should be encouraging, celebratory, and inspiring, reflecting the positive emotions of completing a race.
• •Showcase Visual Appeal: Use descriptive language that conveys the modern, artistic, and high-quality nature of the designs. Words like "beautiful," "stunning," "modern art," "expertly designed" can be effective.

Social Perception

A Go-To for Unique Runner Gifts, High-Quality & Creative, Community-Focused, A Way to "Humblebrag"

Copy Examples

• •Headline: "Your Miles, Your Map, Your Masterpiece. Commemorate every hard-earned step with Run Ink."
• •Social Media Post: "Crossed the finish line? 🎉 Let's turn that triumphant moment into timeless art. Design your personalized race map today and keep the victory alive on your wall!"
• •Product Description Snippet: "More than just a map, it's a tribute to your dedication. Our modern, personalized marathon prints are designed to beautifully showcase your achievement, making it the perfect gift for the runner in your life (or a proud treat for yourself!)."
• •Email Subject Line: "That Finish Line Feeling, Forever. ✨ New Designs at Run Ink!"
• •Ad Copy: "Don't just store your race bibs. Transform your running journey into a stunning piece of art. Run Ink: Celebrating every runner's story, one map at a time."