Brand Tone

Enthusiastic & Passionate, Premium & Quality-Focused, Appreciative & Customer-Centric, Magical & Evocative, Friendly & Approachable

Brand Values

• •Exceptional Quality & Craftsmanship
• •Enhancing the Gaming Experience
• •Customer Satisfaction & Community
• •Passion for the TTRPG Hobby
• •Use of Premium & Unique Materials
• •Integrity & Trust (Veteran-Owned)

Best Practices

• •Embrace Enthusiastic & Evocative Language: Use words that convey excitement, magic, adventure, and the premium nature of the product (e.g., "legendary," "arcane," "meticulously crafted," "unleash," "discover").
• •Focus on Quality and Craftsmanship: Always highlight the superior materials and the care that goes into making each die. Explain *why* they are premium, not just that they are.
• •Connect with the Gamer's Passion: Speak directly to the TTRPG player's love for storytelling, character development, and the thrill of the game. Show that you "get" them.
• •Maintain a Friendly and Appreciative Voice: Even when being premium, ensure the tone is welcoming. Thank the community, engage positively, and show customer appreciation.
• •Be Authentic and Transparent: Share the story behind the brand (e.g., veteran-owned), talk about the crafting process, and be genuine in your interactions. This builds trust and reinforces the passion-driven nature of the business.

Social Perception

Purveyor of High-Quality, Beautiful Dice, Premium, Luxury Gaming Accessory, Reliable with Good Customer Service, Passionate and Authentic, Aspirational Brand

Copy Examples

• •Unleash arcane power at your fingertips! ✨ Introducing the 'Celestial Shard' collection – gemstone dice hand-carved from genuine amethyst, each piece a unique conduit for your grandest adventures. Are you ready to roll with destiny? #RunicDice #GemstoneDice #DnDDice #TTRPG #NewRelease #LuxuryDice #TabletopGaming
• •Beyond the Roll. At Runic Dice, we craft more than just dice; we forge artifacts. Discover premium, handcrafted dice designed to elevate every campaign into a legend. Your epic story deserves an epic roll.
• •A Treat for Your Inner Dice Goblin: 20% Off Select Resin Sets! (Body Snippet): Fellow Adventurer, every quest needs the right tools. This week, find your perfect set of vibrant, hand-poured resin dice and bring a new level of magic to your table. Quality you can feel, stories you'll never forget.
• •What's the most legendary critical roll you've ever made (or witnessed)? Share your epic tales! We believe every great story starts with a great set of dice. 😉 #TTRPGStories #CritHappens #RunicDice #CommunityLove #DnD
• •From the heart of Maine, our veteran-owned workshop is dedicated to one belief: your adventures deserve the finest. Runic Dice was born from a passion for tabletop storytelling and a commitment to quality that you can hold in your hand. We're not just making dice; we're helping you craft legends.