Brand Tone

Enthusiastic & Passionate, Community-Oriented & Inclusive, Positive & Aspirational, Authentic & Poker-Centric, Fun & Engaging

Brand Values

• •Community Building
• •Player Experience
• •Positivity and Good Fortune
• •Growth and Innovation
• •Authenticity

Best Practices

• •Incorporate common poker slang and terminology naturally to resonate with the target audience (e.g., "on the felt," "chip up," "river card," "bad beat," "grinding").
• •Highlight player achievements, exciting hands (if applicable through user content), and the overall positive experiences associated with the brand and poker.
• •Use inclusive language ("we," "our poker family," "join us") and encourage interaction by asking questions and prompting user-generated content.
• •Let the passion for poker shine through in the copy. Use energetic verbs and positive adjectives.
• •While showcasing champions and big wins, also acknowledge the everyday player's journey, the fun of the game, and the "RunGood" spirit that applies to everyone.

Social Perception

Respected and Credible, Player-Focused, Fun and Approachable, Associated with Achievement

Copy Examples

• •Deal yourself a winning look! 😎 Our latest tee is designed for comfort at the tables and style away from them. Ready to #RunGood? Shop now!
• •The #RGPS is heading to [VENUE]! Chase the glory, the ring, and that unbeatable RunGood feeling. It's more than a tournament; it's where poker dreams come alive. Who's in?
• •Another champion crowned! 🏆 Huge congrats to [Winner's Name] on taking down the RGPS [Event Name]! That's how you #RunGood! Want your shot? Next stop: [Next City]!
• •What does it mean to #RunGood? It's the thrill of the game, the friends you make, and the courage to go for it. We're proud to be part of your poker journey, on and off the felt. #RunGoodGear #PokerLife
• •Your seat is waiting. Experience the award-winning RunGood Poker Series. Find an event near you and join a community that lives and breathes poker. Let's RunGood together!