Brand Tone

Empathetic, Supportive, Empowering, Positive, Nurturing, Gentle, Professional & Knowledgeable

Brand Values

• •Self-Determination: Empowering women to make informed choices and have control over their birthing experience.
• •Peaceful & Fear-Reduced Birthing: Promoting techniques and a mindset for a calm, gentle, and positive birth.
• •Holistic Well-being: Addressing the mental, emotional, and physical aspects of pregnancy, birth, and motherhood.
• •Support & Guidance: Providing a safe and nurturing space for women, offering individual support and guidance.
• •Trauma Sensitivity: Acknowledging and offering support for processing previous difficult or traumatic birth experiences.
• •Respectful Maternity Care: Advocating for the rights and respectful treatment of women during childbirth.

Best Practices

• •Always Lead with Empathy: Start communications by acknowledging the emotional state and needs of the audience (e.g., excitement, anxiety, hope). Use phrases that convey understanding and compassion.
• •Use Empowering Language: Focus on the mother's strength, intuition, and ability to have a positive experience. Avoid victimizing language; instead, offer solutions and pathways to empowerment.
• •Maintain a Gentle and Reassuring Voice: Even when discussing sensitive topics like birth trauma, ensure the language is soft, hopeful, and non-judgmental. The goal is to create a safe space.
• •Be Authentic and Personal (where appropriate): Sharing insights or encouragement from Corinna's perspective can strengthen the connection, but always tie it back to the brand's core values of support and empowerment.
• •Ensure Clarity and Professionalism: While the tone is nurturing, the information provided (especially about courses, methods, and qualifications) must be clear, accurate, and professionally presented to build trust and credibility. Proofread all content to maintain this standard.

Social Perception

The brand, primarily through Corinna Albrecht, is perceived as a dedicated and compassionate resource for expectant mothers seeking a more positive, mindful, and empowered approach to childbirth. She is seen as an expert in HypnoBirthing and mental preparation for birth. Her involvement in advocacy like the "Roses Revolution Day" suggests a commitment to improving birth culture, which likely resonates positively with her target audience. The focus on "friedvoll gebären" (peaceful birth) and addressing birth trauma positions the brand as a gentle and healing presence in the birthing community. The consistent positive interaction on social media indicates a trusting and appreciative community around her offerings.

Copy Examples

• •Instagram Post (Promoting a HypnoBirthing Course): Dreaming of a calm, confident, and joyful birth? ✨ Our HypnoBirthing course, led by Corinna Albrecht, empowers you with the tools and mindset for a peaceful journey into motherhood. Learn to trust your body, release fear, and welcome your baby in a serene and loving way. Link in bio to embrace your beautiful birth. #HypnoBirthing #PeacefulBirth #EmpoweredBirth #SelfDeterminedBirth #PregnancyJourney #RundumFriedvollGebären
• •Facebook Ad (Targeting women with previous birth trauma): Did a previous birth leave you with challenging memories? You're not alone, and healing is possible. Corinna Albrecht offers compassionate support and specialized techniques to help you process your experience and approach a future birth with renewed confidence and peace. Let's write a new, positive chapter together. Visit our website to learn about our trauma-sensitive birth preparation. [Link] #BirthTraumaHealing #PeacefulNewBeginnings #YouAreStrong #MentalWellnessMoms #CorinnaAlbrecht
• •Website Homepage Headline: Experience Birth Differently: Nurturing Guidance for Your Peaceful, Empowered, and Joyful Welcome to Motherhood. Discover Corinna Albrecht's heartfelt approach to pregnancy and childbirth.
• •Email Newsletter Snippet (Promoting affirmation cards): Words have power, especially on your path to meeting your baby. Our beautiful affirmation cards are lovingly designed to uplift your spirit, reinforce your inner strength, and fill your pregnancy with positive energy. Shop now and cultivate a mindset of peace and confidence. [Link to Shop]
• •Product Description (for an online course on self-determined birth): Ready to take the lead in your birthing story? This online course, 'Your Path to a Self-Determined Birth,' is your comprehensive guide to understanding your choices, building unshakable confidence, and collaborating with your birth team to create an experience that truly reflects your wishes. Corinna Albrecht gently guides you through evidence-based information, powerful mental techniques, and practical preparation for a birth you feel in control of and joyful about.