Tono de Marca

Curated Elegance with a Personal Touch: sophisticated, knowledgeable, warm, approachable, passionate about history/craftsmanship/stories, slightly whimsical and literary, professional, trustworthy.

Valores de Marca

• •Curation and Quality
• •Storytelling and History
• •Passion and Personal Connection
• •Accessibility and Inclusivity
• •Beauty in Imperfection

Mejores Prácticas

• •Lead with the Story: Never present an item as just an object. Start with its origin, its potential history, or the craftsmanship behind it. Use evocative language to spark the customer's imagination about the life the piece has lived.
• •Embrace "Elegant but Approachable" Language: Use sophisticated and descriptive words, but keep sentences clear and welcoming. Avoid overly technical jargon unless explained. The goal is to share expertise, not to intimidate.
• •Highlight the Human Element: Regularly mention the passion behind the brand and the careful, personal selection process. Use "we" and "our" to create a sense of a personal relationship with the client.
• •Be Transparently Honest about Condition: Frame imperfections as part of the item's unique history. Use phrases like "gentle marks of age," "a life well-lived," or "honest repairs" to build trust and celebrate authenticity.
• •Maintain a Consistent Call to Action: Since the business model is centered on a personalized experience, consistently guide potential customers toward booking a private visit or contacting the store directly for inquiries, reinforcing the brand's exclusive and service-oriented nature.

Percepción Social

High-end, boutique dealer; exclusive and specialized source for discerning buyers; trustworthy and knowledgeable expert; image of quality and reliability; reputation built through word-of-mouth and direct relationships within the design and collector communities.

Ejemplos de Copy

• •Where every piece has a past. Discover our collection of curated antiques, each chosen for its enduring beauty and the story it tells. Welcome to Runcible House.
• •This 19th-century French secretaire isn't just a desk; it's a silent keeper of a thousand letters. We were immediately drawn to the exquisite marquetry and the warm, time-worn patina. It’s a piece that doesn't just furnish a room, it imbuies it with history. Now in the showroom. Book your private visit through the link in our bio.
• •A charming Georgian silver snuff box, circa 1820. The kind of object that feels like a secret history in the palm of your hand. Its delicate engravings have been softened by two centuries of touch. While it shows the gentle marks of its age, its character is undiminished. A perfect, timeless gift. Sold as is.
• •Just Arrived: A Collection of Stories from Across the Centuries
• •At Runcible House Antiques, we believe a home should tell a story. Born from a lifelong passion for history and craftsmanship, our showroom offers a unique collection of art and antiques sourced from around the world. We invite you to discover a piece that speaks to you.