Brand Tone

aspirational, serene, and sophisticatedly casual

Brand Values

• •Connection to Nature
• •Simplicity and Quality
• •Sustainability
• •Heritage and Authenticity
• •Resilience and Reinvention

Best Practices

• •Use Evocative, Sensory Language: Incorporate words that appeal to the senses and evoke the feeling of being by the sea (e.g., "breezy," "salty," "sun-warmed," "windswept"). This creates a more immersive brand experience.
• •Tell a Story: Every piece of copy should tie back to the core brand story—the escape to the coast, the value of simplicity, and the beauty of nature. This narrative is a powerful tool for connection.
• •Maintain a Calm and Sophisticated Voice: Avoid overly casual slang or aggressive sales language. The tone should reflect the "relaxed sophistication" the brand espouses—calm, confident, and elegant.
• •Highlight Values Subtly: Weave brand values like sustainability and quality into product descriptions and social media posts naturally, rather than making them the sole focus. For example, "Crafted with care from eco-friendly materials..."
• •Ensure Visual and Textual Harmony: The copy should always complement the brand's visual identity. If the imagery is serene and minimalist, the text should be as well—uncluttered, poetic, and meaningful.

Social Perception

a high-end, niche brand for those who appreciate a coastal-inspired lifestyle, perceived as valuing aesthetics, quality, and sustainable practices. The overall narrative is one of creating positive, lasting memories associated with the coast.

Copy Examples

• •Embrace the rhythm of the tides. Our collections are crafted to bring the serene spirit of the British coast into your home. Discover timeless pieces made for modern living.
• •Wake up to the feeling of a gentle sea breeze. Our pure linen bedding, inspired by the soft hues of the Suffolk coast, offers a touch of relaxed sophistication for a restful night's sleep. Sustainably made, and designed to be cherished for years to come.
• •Find your escape. The coast is calling, a place where time slows, and simple moments become treasured memories. Our latest collection is inspired by these windswept shores. #RunawayCoast #CoastalLiving #SimplePleasures
• •Like the tides, we've had our ebbs and flows. Reborn from a love for the coast and a commitment to our planet, Runaway Coast is more than just a brand; it's a celebration of resilience, nature, and the beautiful journey of coming home.
• •An invitation to live coastally.