Brand Tone

Trendy & Fashion-Forward, Empowering & Confident, Aspirational yet Accessible, Community-Focused, Playful & Engaging

Brand Values

• •Style & Trend Leadership: Providing unique, first-to-market designs inspired by current trends.
• •Quality & Affordability: Offering stylish, high-quality pieces at reasonable prices.
• •Customer Commitment: Focusing on customer satisfaction, good service, and making customers feel good.
• •Empowerment & Self-Expression: Crafting clothes for bold, empowered individuals who want to express their unique style.
• •Inclusivity (Aspirational): There's a stated desire to invite customers to join their journey through fashion and express their individuality.
• •Good Citizenship: Giving back to the community and supporting charities.

Best Practices

• •Develop a Clear Brand Voice Guide: Document the brand's personality, tone words (e.g., bold, playful, empowering, chic, confident), "words we use," and "words we avoid." Ensure all writers and content creators have access to and understand this guide.
• •Know Your Audience Deeply: Understand their language, aspirations, pain points, and what resonates with them on different platforms (e.g., Instagram captions might differ slightly in tone from website product descriptions or TikToks). The language should feel authentic to the target demographic.
• •Embrace Storytelling: Connect with the audience by weaving narratives around the clothing – how it makes you feel, where you can wear it, the confidence it inspires. Focus on the experience and emotion, not just the product features.
• •Stay Current but Authentic: While it's important to be aware of trends (especially for a fashion brand), ensure the adoption of slang, memes, or trending topics aligns genuinely with the brand's core voice and doesn't feel forced or out of place.
• •Review and Iterate: Regularly review all customer-facing copy across all channels to ensure consistency. Gather feedback (internal and external) and be willing to refine the brand voice as the brand evolves and as you learn more about what resonates with your audience. Consistency builds trust and brand recognition.

Social Perception

Generally Positive: Runaway The Label is perceived as a go-to brand for trendy, stylish, and affordable outfits, especially for occasions. Influencer Approved: The brand's frequent association with influencers contributes to its trendy image. Concerns: There are recurring concerns about sizing consistency and, for some, the value proposition regarding quality versus price.

Copy Examples

• •Instagram Post (New Collection): "Stop scrolling ✨ Your new style obsession has landed. The 'Mirabella' Collection is here to turn heads and break hearts. Dare to be unforgettable? 😉 #RunawayTheLabel #NewCollection #StatementStyle #TrendingNow"
• •Product Description (Evening Dress): "Own the night in our Raelyn Maxi Dress. Crafted for the woman who isn't afraid to shine, this piece blends timeless elegance with a modern, daring silhouette. Feel empowered, feel YOU. 💫 #RunawayTheLabel #EveningGlam #MaxiDress #BeBold"
• •TikTok Video Caption (Styling Haul): "GRWM: Runaway The Label edition! 🔥 Which look is your fave for a weekend vibe? Drop a comment & let me know! P.S. Feeling like a main character in these fits. 😉 #RunawayTheLabel #StyleHaul #OOTD #FashionTikTok #FeelGoodFashion"
• •Email Newsletter Subject: "🎉 Access Granted: Shop New Arrivals Before Anyone Else! (Your wardrobe will thank you)" Email Body Snippet: "Hey [Customer Name], at Runaway The Label, we believe fashion is all about expressing your unique self. That's why we design pieces that are as bold and individual as you are. Discover the latest drops made to inspire confidence and get you noticed. ✨ [Shop Now Button]"
• •Facebook Ad (General Brand Awareness): "Tired of blending in? Runaway The Label offers unique, Australian-designed fashion that's both on-trend and affordable. Join the #RunawaySquad and express your style without breaking the bank. Discover your next favorite outfit today! 💖 #RunawayTheLabel #AustralianFashion #AffordableStyle #StreetStyleInspo"