Brand Tone

Expert & Knowledgeable, Supportive & Encouraging, Community-Oriented & Inclusive, Passionate, Friendly & Approachable, Professional

Brand Values

• •Customer-Centricity
• •Expertise & Quality
• •Passion for Running
• •Community Support
• •Inclusivity
• •Health & Wellbeing
• •Teamwork & Collaboration
• •Responsible Business

Best Practices

• •Speak the Runner's Language, Inclusively: Use terminology that resonates with experienced runners but always explain technical terms clearly for beginners. Ensure the language is welcoming to everyone, regardless of their running ability or goals.
• •Lead with Expertise, Deliver with Encouragement: Position Run4It as the knowledgeable authority, but always in a supportive and approachable way. Avoid jargon without explanation and focus on how products and services benefit the runner.
• •Foster Community in Every Communication: Encourage interaction, share user stories (with permission), and highlight local events or running groups. Use "we" and "us" to create a sense of shared passion.
• •Be Genuinely Passionate and Authentic: Let the love for running shine through. Share team members' running experiences or insights. Authenticity builds trust.
• •Maintain a Consistent Voice Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or a blog post, the core tone (expert, supportive, community-focused, passionate, friendly) should be recognizable. Develop internal brand voice guidelines if helpful.

Social Perception

Run4It is highly regarded by its customers and the broader running community, widely praised for excellent customer service, knowledgeable and helpful staff, with the `+runlab` gait analysis as a key differentiator and highly valued service. They are seen as a specialist retailer offering quality products and reliable advice, appreciated for its community involvement and support for runners of all levels, and recognized with awards for service and retail excellence.

Copy Examples

• •Your Best Run Starts Here. Expert advice, tailored fittings with `+runlab`, and the passion to help you achieve your running goals. Explore our range and find your perfect stride.
• •Whether it's your first 5k or your next marathon, we're with you every step of the way! 👟 Our team is always ready with friendly advice and the latest gear to keep you moving. What are your running goals this week? Share below! #Run4ItCommunity #RunHappy
• •Experience unparalleled comfort and performance with the [Shoe Name]. Featuring [Key Technology], this shoe is ideal for [Type of Runner/Run]. Our experts recommend it for its [Specific Benefit 1] and [Specific Benefit 2]. Not sure if it's right for you? Chat with our team or book a `+runlab` analysis!
• •Fuel Your Passion: New Arrivals, Expert Tips & Your Next Running Adventure!
• •At Run4It, we believe running is a force for good. Our mission is to inspire your health and wellbeing by providing award-winning service, expert knowledge, and a supportive community for every runner. Because your journey is our passion.