Brand Tone

aspirational, feminine, and chic

Brand Values

• •Design-Led Craftsmanship
• •Celebration of Femininity
• •Quality and Artistry
• •Accessibility of Style
• •Self-Expression

Best Practices

• •Lead with a Feeling, Not Just a Product: Instead of just describing the shoe, describe the feeling or moment it creates (e.g., "the feeling of a perfect summer evening," "confidence in every step").
• •Use Evocative and Elegant Language: Incorporate words like "sculptural," "delicate," "handcrafted," "dreamy," "effortless," and "iconic" to reinforce the brand's sophisticated and artistic identity.
• •Harness the Power of Social Proof: Leverage user-generated content and influencer mentions in your copy. Phrases like "The viral heels everyone is talking about" or "As seen on..." create desire and build trust.
• •Keep it Visually Focused and Concise: Let the product imagery do most of the talking. Your copy should be short, chic, and impactful, complementing the visuals without overwhelming them. This is especially important for platforms like Instagram and TikTok.
• •Maintain a Consistent Brand Hashtag Strategy: Continue using a mix of brand-specific hashtags (#Rumvama, #OrchidHeels) and broader, trending hashtags (#SummerStyle, #FashionTikTok, #StatementHeels) to increase visibility while reinforcing brand identity.

Social Perception

The social perception of Rumvama is overwhelmingly positive. Customers and online audiences view the brand as a source for beautiful, unique, and high-quality "statement heels."

Copy Examples

• •Why just walk when you can float? Our Orchid Heels are designed for the daydreamers. Your standout moment awaits. #Rumvama #StatementHeels
• •Art for your feet. Discover our collection of handcrafted statement shoes, designed with love in Mexico. Elevate every step you take.
• •The perfect heel for your next great memory. From sunset dinners to milestone celebrations, the Cherry Orchid Heels are your go-to for unforgettable style. Shop the collection now for 10% off your first order.
• •Outfit inspiration: solved. Our viral Orchid Heels add a touch of magic to any look. Tap to see how to style these handcrafted beauties. #SummerFashion #ViralHeels #Rumvama
• •Unboxing the internet's favorite heels ✨ Get ready to be obsessed. #Rumvama #HeelUnboxing #OrchidHeels #FashionTikTok