Brand Tone

Artisanal, Passionate, Welcoming, and Quality-Focused

Brand Values

• •Handmade Craftsmanship
• •Quality Ingredients
• •Family & Tradition
• •Customer Experience & Community
• •Passion for Chocolate
• •Sustainability

Best Practices

• •Always Emphasize "Handmade": This is a primary differentiator. Use terms like "handmade," "hand-crafted," "artisan," "chocolatier-made," and "small-batch" consistently to reinforce the personal touch and quality.
• •Showcase Passion and Heritage: Weave in the story of the Rumsey family, Nigel's expertise, and the generational aspect. This builds authenticity and emotional connection. Use words that convey passion, like "love," "passion," "dedication," "art of."
• •Focus on Quality and Ingredients: Highlight the use of "finest ingredients," "ethically sourced cocoa," and "local produce" where applicable. This appeals to discerning customers and underpins the premium nature of the product.
• •Maintain a Warm and Inviting Voice: Whether describing chocolates or the cafe experience, the tone should be welcoming, friendly, and slightly indulgent. Avoid overly formal or technical jargon. Think "Gallic charm" as mentioned in one article.
• •Highlight the Experience: Rumsey's offers more than just chocolate bars; they offer an experience – the cafes, the courses, the joy of selection. Copy should evoke the sensory pleasure and the special moments associated with enjoying or gifting their chocolates.

Social Perception

Customers and the public generally perceive Rumsey's Handmade Chocolates very positively. Reviews consistently praise the chocolates as delicious, divine, amazing, and the best chocolates in the world. They are seen as a valued local business, with strong ties to their communities.

Copy Examples

• •Headline: Crafted by Hand, Savoured by Heart. Body: At Rumsey's, chocolate is more than a treat; it's a tradition. Each piece is lovingly handmade in our Chilterns chocolateries, using only the finest ingredients, because we believe some things should never be rushed. Taste the passion in every bite.
• •Headline: Your Moment of Pure Indulgence Awaits. Body: Step into Rumsey's and let the world melt away. From the rich aroma of our signature hot chocolate to the exquisite delight of our award-winning truffles, we create experiences designed to be savoured. Welcome to your happy place.
• •Headline: The Family Secret You'll Want to Share. Body: For over twenty years, the Rumsey family has poured passion and expertise into every chocolate. Passed down through generations, our commitment to handmade quality and the finest local ingredients is our promise to you. Discover a taste of true craftsmanship.
• •Headline: More Than Chocolate, It's an Experience. Body: Watch our master chocolatiers at work, join a hands-on chocolate-making course, or simply relax in our welcoming café. At Rumsey's, we believe handmade chocolate is something special to be experienced, not just eaten.
• •Headline: Gift the Unforgettable. Give Rumsey's. Body: Looking for a truly special gift? Our handmade chocolates, crafted in small batches with meticulous care, are a world away from the everyday. Create your own bespoke selection and share the joy of artisan chocolate.