Brand Tone

Artisanal & Sophisticated, Respectful & Reverent (towards craft and nature), Thoughtful & Intentional, Approachable (increasingly)

Brand Values

• •Craftsmanship & Artistry
• •Heritage & Tradition
• •Quality
• •Individuality & Uniqueness
• •Beauty & Aesthetics
• •Innovation & Experimentation
• •Sustainability (implied)

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., sophisticated, evocative, respectful), preferred vocabulary (e.g., "artisanal," "heirloom," "handcrafted," "nuance"), and phrases to avoid. This ensures anyone writing for the brand has a clear reference.
• •Emphasize Storytelling: Focus on the narrative behind the designs – the inspiration, the process, the artist's touch. This naturally lends itself to a more evocative and engaging tone. Connect products to the values of craftsmanship, heritage, and artistry.
• •Use Sensory Language: Appeal to touch and sight by using rich, descriptive words that convey the texture, color, and quality of the materials and the marbling process (e.g., "fluid nature," "intricate and abstract," "highly pigmented paints").
• •Maintain a Respectful and Appreciative Tone: Whether discussing the craft, the materials, or inspirations from nature and art, the language should convey a sense of respect and deep appreciation.
• •Educate Subtly: Weave in information about the techniques, the history of marbling, or the design philosophy (like the "Rule of Three") in a way that enriches the reader's understanding and appreciation without being overly technical or didactic.

Social Perception

High-End & Artistic, Respected in the Design Community, Innovative Traditionalists, Aspirational

Copy Examples

• •Product Description (Pillow): Immerse your space in the subtle poetry of our 'Tidal Flow' pillow. Each line, a whisper of ancient marbling, hand-rendered in our Los Angeles studio and translated onto the finest Belgian linen. A testament to artistry, designed to be an heirloom.
• •Instagram Post (Showcasing a new fabric): Introducing 'Earth Bloom' – a dance of pigment and water, captured. Inspired by the fleeting beauty of desert wildflowers, this design brings the quiet strength of nature into your home. Explore the collection where tradition breathes anew. #RuleofThreeStudio #HandcraftedTextiles #ArtisanMade #InteriorInspiration
• •About Us Snippet (Website): At Rule of Three Studio, we believe in the alchemy of tradition and innovation. Our founder, Paige Cleveland, channels a reverence for ancient textile arts into every piece, creating surfaces that tell a story of movement, color, and meticulous craft. Discover the harmony of object, maker, and user.
• •Email Newsletter Headline (New Collection Launch): New Arrivals: Where Ancient Rhythms Meet Modern Design.
• •Trade-Focused Ad Copy: For the discerning eye: Rule of Three Studio offers exquisitely crafted textiles that elevate any interior. From hand-marbled silks to versatile printed linens, partner with us to bring unparalleled artistry and unique narratives to your projects. Apply for a trade account today.