Brand Tone

Performance-Oriented, Modern & Sleek, Authoritative & Knowledgeable, Community-Centric, Aspirational

Brand Values

• •Quality & Craftsmanship
• •Performance & Functionality
• •Innovation
• •Style & Aesthetics
• •Authenticity & Passion (for Sim Racing/Esports)
• •Focus & Precision

Best Practices

• •Always Prioritize "Performance" and "Precision"
• •Embrace the "Tech" Lexicon
• •Maintain a Sleek, Modern Voice
• •Speak as an Insider, Not an Outsider
• •Balance Aspiration with Attainability

Social Perception

Positive within its Niche, Seen as Premium, Authentic, Specialized, Desirable

Copy Examples

• •Lock in. Dominate the lobby. Rule 28 technical apparel is engineered for zero distractions and maximum performance. Experience the difference precision design makes to your game. #Rule28 #SimRacingGear #EsportsPerformance
• •Your setup is dialed. Your skills are sharp. Complete your competitive edge with Rule 28. Gear designed for champions, by champions. Show us your #Rule28 loadout.
• •Beyond the Rig: Introducing the Apex Collection by Rule 28. Crafted with advanced moisture-wicking fabrics and ergonomic design for unparalleled comfort and focus during your longest stints. Elevate your endurance.
• •Rule 28: The Next Level of Sim Racing Apparel Has Arrived.
• •Feel the Difference. Perform Better. Rule 28: Technical Apparel for the Serious Sim Racer. Swipe up to explore.