Brand Tone

Authoritative & Expert, Technical & Performance-Oriented, Direct & Transparent, Ambitious & Competitive, Focused & Serious

Brand Values

• •Performance & Speed
• •Innovation & Technology
• •Transparency & Data-Driven Approach
• •Quality & Excellence
• •Customer-Centric (Performance Focus)

Best Practices

• •Prioritize Data and Specificity: Whenever possible, back up claims with numbers, research findings, or specific technical details. Avoid vague or overly emotive language where precision is more impactful.
• •Maintain an Authoritative Voice: Write with confidence that stems from expertise and proven results. Use clear, direct language.
• •Focus on Performance Benefits: Clearly articulate how the product's features translate into speed, efficiency, or a competitive advantage for the athlete.
• •Embrace Technical Terminology (Appropriately): Don't shy away from technical terms where they are accurate and relevant to a knowledgeable audience. However, ensure the core message remains understandable.
• •Be Transparent and Honest: Reflect the brand's value of transparency in all communications. If discussing R&D, be open about the process and findings. Avoid superlatives unless they can be substantiated.

Social Perception

Specialist & Niche, High-Tech & Innovative, Premium & Expensive, Credible & Trustworthy (among its target audience), For the Dedicated/Competitive

Copy Examples

• •Introducing the Neo- स्ट्राइक™ Skinsuit. Wind tunnel validated, athlete proven. We've shaved another 7 watts at 50kph through refined paneling and our latest Stratos™ fabric. The data doesn't lie. Your new PR awaits. Link in bio for the full technical breakdown. #Rule28 #AeroPerfected #SpeedScience
• •Engineered with our proprietary Aero-Trip™ technology, the Rule 28 ChronoSock disrupts airflow at critical boundary layers, demonstrably reducing CdA. Each seam and fabric texture is the result of countless hours of CFD analysis and wind tunnel refinement. Don't just wear socks, wear speed. See the test data [link].
• •Beyond the Hype: Deconstructing Aerodynamic Gains in Cycling Apparel. At Rule 28, we believe in empirical evidence, not marketing fluff. This deep dive explores the methodologies behind our latest fabric innovations and how they translate to tangible on-road performance advantages.
• •Day 3 at the Silverstone wind tunnel. Refining the arm profiles on the upcoming Project X jersey. Iteration is key to unlocking true aerodynamic efficiency. Stay tuned for the results. #Innovation #R&D #FastestKit #Rule28
• •Rule 28 Data Update: New R&D Insights to Elevate Your Performance.