Brand Tone

youthful, trendy, friendly, and aspirational

Brand Values

• •Fashion-forwardness/Trendiness
• •Femininity & Style
• •Accessibility (implied)
• •Quality (emerging)
• •Community/Connection (implied)

Best Practices

• •Know Your Audience Deeply: Understand their language, aspirations, and what resonates with them. For Rulce, this means staying aligned with youthful, trend-conscious Brazilian women.
• •Define Your Brand Personality: Is Rulce playful, empowering, chic, accessible? Create a few core personality traits and ensure copy always reflects them. Imagine the brand as a person and how they would speak.
• •Create a Tone of Voice Guide: Document the do's and don'ts. Include preferred vocabulary, sentence structure, use of emojis, and level of formality. This ensures consistency across all writers and platforms.
• •Be Consistent, Yet Adaptable by Channel: While the core brand voice remains the same, the tone might be slightly adjusted for different platforms (e.g., more playful on TikTok, slightly more descriptive on the website).
• •Read it Aloud & Get Feedback: Before publishing, read copy aloud to ensure it sounds natural and aligns with the intended tone. Seek feedback from others who understand the brand. This helps catch inconsistencies or awkward phrasing.

Social Perception

Positive Engagement, Visually Appealing, Customer-Focused

Copy Examples

• •☀️ Summer vibes are IN! ☀️ This new dress is everything you need to turn heads and feel amazing. Light, flowy, and oh-so-chic! 😉 Tap to shop before it's gone! #UseRulce #NewCollection #SummerDress #MustHave
• •Hey gorgeous! 👋 Ready to upgrade your wardrobe? Discover the latest trends and timeless pieces at Rulce! 😍 Quality, style, and a touch of Brazilian flair. Shop now and shine! ✨ [Link to website]
• •OOTD check! ✅ Feeling fabulous in this Rulce look. Comfy, stylish, and perfect for any occasion. What do you think? Let me know in the comments! 👇 #RulceFashion #GetTheLook #FashionTikTok #BrazilStyle
• •🎉 TREAT YOURSELF! 🎉 Up to 50% OFF on select styles! Don't miss out on your new favorite Rulce pieces at amazing prices. Limited time only! Shop the sale NOW! 🛍️
• •🔥 Hot New Arrivals Just Dropped at Rulce! You don't want to miss this... 😉