Brand Tone

Elegant & Sophisticated, Artistic & Curated, Personal & Experiential, Passionate & Enthusiastic

Brand Values

• •Beauty & Aesthetics
• •Exclusivity & Uniqueness
• •Quality & Craftsmanship
• •Customer Experience & Personalized Service
• •Passion & Knowledge

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of Ruiz de Ocenda's tone (Elegant, Artistic, Experiential, Passionate, Personal). Include examples of "do's and don'ts" for language, sentence structure, and word choice.
• •Emphasize Sensory Language: Use evocative words that appeal to sight, smell, and touch to reflect the experiential nature of the brand and its products (e.g., "deep aroma of the rose," "softness of the gardenia," "serenity and peace").
• •Tell the Story of Craftsmanship and Exclusivity: Highlight the artisan nature of products, the "author" behind perfumes, and the uniqueness of the selected items. Share the passion for discovery and beauty.
• •Maintain a Tone of Personalized Elegance: Even in broader communications, write as if speaking to an individual with refined taste. The tone should be welcoming and knowledgeable, offering guidance rather than just selling.
• •Ensure Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter, the core tone and values must be consistently reflected. Review content regularly to ensure alignment.

Social Perception

High-End & Luxurious, Unique & Special, Professional & Knowledgeable, Positive Customer Service, Innovative Concept

Copy Examples

• •Headline: Discover Your Signature: An Olfactive Journey Awaits. Body: At Ruiz de Ocenda, a perfume is more than a fragrance; it's an untold story, an intimate expression. Explore our curated collection of author perfumes and let our experts guide you to a scent that is uniquely yours.
• •Headline: Where Artistry Blooms. Body: Beyond a florist, beyond a perfumery, Ruiz de Ocenda is a celebration of beauty in all its forms. From hand-tied bouquets to artisan jewelry and the world's most exclusive scents, find a treasure that speaks to your soul.
• •Headline: The Art of Gifting, Perfected. Body: Bestow something truly special. Our selection of handcrafted accessories, natural cosmetics, and exquisite home fragrances are chosen with care, designed with heart, and wrapped to delight. Experience the joy of giving with Ruiz de Ocenda.
• •Headline: An Invitation to the Senses. Body: Step into Ruiz de Ocenda and immerse yourself in a world of captivating aromas, delicate textures, and inspiring design. A unique space in Bilbao to relax, explore, and indulge in the beauty of carefully selected treasures.
• •Headline: More Than a Purchase, An Experience. Body: We believe that beauty should be savored. From personalized consultations in our serene Bilbao boutique to the carefully packaged delight arriving at your door, we ensure every interaction with Ruiz de Ocenda is a memorable one.