Brand Tone

aspirational, knowledgeable, and reassuring

Brand Values

• •Quality and Authenticity
• •Vast Selection
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Lead with the Story: Emphasize the origin, history, and craftsmanship behind each rug. Use storytelling to elevate the product beyond a simple decorative item into a piece of art.
• •Use Aspirational and Evocative Language: Employ words that inspire and help the customer visualize the product in their own home. Phrases like "transform your space," "anchor your room," and "create your sanctuary" align with a customer's desire for a beautiful home.
• •Maintain a Knowledgeable Voice: Share details about weaving techniques, materials, and the cultural significance of rug designs. This builds trust and positions the brand as an expert.
• •Be Consistent Across All Channels: Ensure the aspirational and knowledgeable tone is reflected everywhere, from the website's product descriptions to the (currently inactive) social media captions and any customer service communication. A brand style guide can help maintain this consistency.
• •Highlight a Clear Value Proposition: In all copy, balance the story and aspirational tone with clear, reassuring benefits like "Free Shipping," "Quality Inspected," and "Family-Owned." This combination of romance and practicality appeals to both the heart and the mind of the consumer.

Social Perception

largely positive. Customers rate it highly for product quality and value, perceiving it as a legitimate and reliable source for unique rugs. However, social visibility is low due to inactive mainstream social media, leading to a perception as a direct retail destination rather than a dynamic social presence.

Copy Examples

• •More than a rug, it's a piece of history. Each of our vintage Moroccan rugs is hand-selected, carrying with it a story woven in every thread. Ready to tell a new story in your home? Discover the collection. #RugStyling #VintageRugs #MoroccanRug #InteriorDesign #HomeDecor
• •Find the One-of-a-Kind Rug Your Home is Missing. Free Shipping On All Orders. From antique Persian treasures to modern Bohemian styles, our collection of over 10,000 unique rugs has the perfect piece to anchor your space. Shop our family's curated collection and bring home a story.
• •This Week's Finds: Handpicked Vintage Rugs From Turkey. We've just added a new selection of stunning, authentic Oushak rugs to our collection. Explore the intricate designs and timeless quality that can only come from true craftsmanship.
• •Your Floor is a Canvas. Find Your Masterpiece. | Shop Vintage & Antique Rugs
• •A testament to the legendary weavers of Tabriz, this circa 1910 piece is rich in history and artistry. Its intricate curvilinear patterns and deep, time-softened hues offer more than just a floor covering; they bring a century of Persian heritage and elegance into your living space.