Brand Tone

Elegant, knowledgeable, and sophisticated, with a focus on artistry and heritage.

Brand Values

• •Quality
• •Artistry
• •Heritage
• •Customer satisfaction
• •Expertise

Best Practices

• •Maintain a tone of sophistication and expertise in rug design and history.
• •Use descriptive language that evokes the sensory experience of owning a fine rug.
• •Highlight the craftsmanship and artistry involved in creating each rug.
• •Emphasize the brand's commitment to quality and customer satisfaction.
• •Incorporate storytelling to connect with customers on an emotional level.

Social Perception

Perceived as a purveyor of high-quality, investment-worthy rugs with a rich history and a commitment to artistry and customer satisfaction. The brand is seen as knowledgeable and trustworthy.

Copy Examples

• •"Discover our curated collection of antique and contemporary rugs, each a testament to timeless beauty and exceptional craftsmanship."
• •"Experience the luxury of owning a Richard Afkari rug, where every thread tells a story of tradition and artistry."
• •"Our experts travel the world to source the finest rugs, ensuring that each piece meets our exacting standards of quality and design."
• •"Transform your home with a rug that reflects your personal style and appreciation for the finer things in life."
• •"At Richard Afkari, we are passionate about preserving the art of rug making and sharing its rich history with our customers."