Brand Tone

Customer-centric, Value-driven, Quality-conscious, Aspirational, and Solution-oriented.

Brand Values

• •Quality
• •Style
• •Innovation
• •Customer Service & Satisfaction
• •Flexibility
• •Accessibility/Affordability

Best Practices

• •Highlight Core Values Consistently: Weave in mentions of quality craftsmanship, stylish curation, innovative sourcing, and customer support naturally throughout website copy, product descriptions, and marketing materials.
• •Emphasize Customer Assistance: The offer of an 'on-ground team' and 'interior design expertise' implies a helpful human element that the copy should reflect.
• •Showcase Value Proposition: Consistently mention competitive prices, free shipping, and the price match guarantee to reinforce affordability.
• •Incorporate Aspirational Language: Use phrases that inspire customers to 'craft exceptional spaces' and 'bring their vision to life.'
• •Build Trust Through Expertise: Reference the 20 years of experience and sourcing from trusted manufacturers to enhance credibility.

Social Perception

A knowledgeable and established player in the rug and furniture market, particularly due to their experience and sourcing practices. However, the lack of social proof could be a point of hesitation for some customers.

Copy Examples

• •Let us help you transform your house into a home you love.
• •Competitive prices, unbeatable value.
• •Allow our interior design team to help showcase *your* options and to bring *your* vision to life.
• •All that we offer is backed behind a high, superb, high-quality product.
• •We ensure customer satisfaction and a positive buying experience.