Brand Tone

Enthusiastic, Passionate, Educational, Supportive, Community-Focused, Professional, and Knowledgeable

Brand Values

• •Creativity and Self-Expression
• •Craftsmanship and Innovation
• •Accessibility
• •Community and Connection
• •Mindfulness and Healing

Best Practices

• •Embrace Enthusiasm: Always convey a genuine passion for tufting. Use vibrant and encouraging language.
• •Prioritize "You" and "Your": Focus on the customer's creative journey, their projects, and their experience. Make them the hero of their crafting story.
• •Be Supportive and Guiding: Offer help, tips, and resources. Position the brand as a knowledgeable and approachable partner in their creative endeavors.
• •Highlight the Joy of Creation: Emphasize the satisfaction, self-expression, and even therapeutic benefits of tufting. Connect with the emotional aspect of making.
• •Build Community: Encourage sharing, interaction, and learning from one another. Use inclusive language that makes everyone feel welcome in the Rugmatag tufting family.

Social Perception

Positive Customer Feedback, Pioneer in Japanese Tufting Scene, Resource for Tufters, Engaged in the Broader Art Community

Copy Examples

• •Headline: Unleash Your Inner Artist: Discover the Joy of Tufting with Rugmatag! Body: Ready to transform yarn into your own unique masterpiece? Our starter kits and easy-to-follow guides make it simple to dive into the vibrant world of rug tufting. Create something amazing – we’ll be with you every step of the way!
• •Social Media Post: From blank canvas to cozy creation! ✨ We’re so inspired by the incredible rugs our community is making. Got a project you’re proud of? Share it with #RugmatagCreations! Need supplies or a burst of inspiration? Link in bio!
• •Product Description (for a tufting gun): Feel the Power of Creation in Your Hands! Our [Product Name] tufting gun is designed for both beginners and pros, offering smooth operation and endless possibilities. It’s more than a tool; it’s your partner in bringing imaginative designs to life. Let's make something incredible together!
• •Workshop Promotion: Don't just make a rug, make a memory! Join our [Workshop Name] workshop and experience the satisfaction of tufting your very own creation from scratch. Our friendly instructors will guide you, and you'll leave with new skills and a piece you'll treasure. Spaces are limited – sign up today and let the crafting adventure begin!
• •Email Newsletter Snippet: Hello [Customer Name], ready for your next creative escape? We believe tufting is more than a craft – it’s a way to express yourself and find joy in making. Check out our latest blog post on [Topic] or explore our new yarn colors. Happy Tufting!