Brand Tone

approachable, enthusiastic, supportive, and educational

Brand Values

• •Bringing the joy of creation to everyone.
• •To spread the culture of home tufting in Japan, making it easier for people to obtain equipment and materials and to explore various tools.
• •Craft & Innovation: Respecting traditional rug-making techniques while evolving tufting for the modern era by developing and improving tools and materials.
• •Create & Connect: Viewing tufting as a means of self-expression that also connects people. They foster a community for beginners and professionals to learn and be inspired.
• •Joy of Immersion: Emphasizing the enjoyment found in the process of tufting itself.
• •Exploring Possibilities: Respecting individual creativity and exploring new expressive possibilities through tufting across various genres like art, design, and fashion.
• •Quality
• •Support
• •Community Building

Best Practices

• •Focus on "Joy" and "Creation": Consistently weave in words related to the pleasure of making, creativity, self-expression, and the satisfaction of completing a project. This aligns directly with their mission and the origin of their name.
• •Be Encouraging and Inclusive: Use language that welcomes beginners and assures them that tufting is accessible, regardless of prior artistic experience. Avoid overly technical jargon without explanation.
• •Educate and Support: Position copy not just as a sales pitch but as helpful information. Share tips, explain processes, and highlight how RUGMATAG supports the customer's tufting journey from start to finish.
• •Emphasize Quality and Community: Subtly highlight the quality of materials and the supportive community aspect. Mention collaborations and the shared passion for tufting.
• •Maintain Enthusiasm: Let the genuine passion for tufting shine through. Use exclamation points where appropriate, ask engaging questions, and convey excitement about the craft and the creations of customers.

Social Perception

RUGMATAG is generally perceived very positively by its customers. They are recognized as the first tufting studio in Western Japan and a rare specialty store globally with both a shop and studio. Their online presence contributes to a perception of them as knowledgeable and helpful.

Copy Examples

• •Headline: Unleash Your Inner Artist: Discover the Joy of Tufting with RUGMATAG! Body: Ever dreamed of creating your own unique rugs? With RUGMATAG, it's easier than you think! From beginner-friendly starter kits to all the pro supplies you'll need, we're here to help you every step of the way. Dive into a world of color and texture – your masterpiece awaits! #RugTufting #DIYHomeDecor #CreativeJourney
• •Headline: More Than Just a Rug – It’s a Story You Create. Body: At RUGMATAG, we believe tufting is about self-expression and the pure satisfaction of making something beautiful with your own hands. Our workshops and high-quality supplies empower you to bring your vision to life. What story will your rug tell? #HandmadeWithLove #TuftingCommunity #RUGMATAG
• •Headline: Got Tufting Questions? We've Got Answers (and Awesome Supplies!). Body: New to tufting? Or looking to upgrade your gear? The RUGMATAG team is passionate about helping you succeed! Explore our wide range of tufting guns, colorful yarns, and durable backing. Plus, our blog and tutorials are packed with tips and tricks. Let's get tufting! #TuftingSupplies #LearnToTuft #CraftSupport
• •Headline: The Perfect Gift is Handmade. Tuft It with RUGMATAG! Body: Imagine the joy of gifting a rug you poured your creativity into! RUGMATAG provides everything you need to craft personalized, heartfelt presents. From vibrant yarns to easy-to-use tools, make something truly special. #DIYGifts #TuftedArt #CreativeGifting
• •Headline: Join the RUGMATAG Family: Where Creativity Connects. Body: Become part of a vibrant community of tufters! Share your projects, learn new techniques in our workshops, and get inspired. At RUGMATAG, we're more than just a shop – we're a hub for creators. Follow us and let's create together! #TuftingWorkshop #ArtistCommunity #RUGMATAGOsaka