Brand Tone

Authentic & Passionate, Educational & Informative, Premium & Quality-Focused, Health-Conscious & Wholesome, Respectful & Ethical

Brand Values

• •Quality: Sourcing the finest Indian teas, focusing on freshness and pure leaf tea without dust.
• •Authenticity/Heritage: Rooted in family tradition and the rich history of Indian tea regions like Kangra and Kumaon.
• •Ethical Sourcing/Sustainability: Ensuring farmers get fair value and aspiring to preserve the natural beauty and biodiversity of tea-growing regions.
• •Customer Wellness: Promoting the health benefits of tea and helping people live healthier lives.
• •Passion for Tea: A deep love and understanding of tea, aiming to elevate the tea experience for consumers.

Best Practices

• •Always Emphasize Origin and Purity: Consistently reference the Indian Himalayan origins (Kangra, Kumaon) and the "garden to cup" freshness, reinforcing authenticity.
• •Weave in Wellness Naturally: Integrate the health benefits (antioxidants, stress relief, etc.) as inherent qualities of the teas, rather than overt medical claims.
• •Maintain an Educational, Passionate Voice: Share knowledge about tea types, brewing, and the cultural significance of tea, showcasing genuine enthusiasm.
• •Highlight Ethical Commitments Subtly: Mention fair farmer practices and sustainability as part of the brand's fabric and values, building trust.
• •Use Premium and Sensory Language: Employ words that evoke quality, craftsmanship, and the delightful sensory experience of drinking their tea (e.g., "artisanal," "exquisite," "vibrant aroma," "smooth finish").

Social Perception

A provider of high-quality, flavorful teas; Trustworthy and authentic; Focused on health and wellness; A premium brand

Copy Examples

• •Headline: From Himalayan Slopes to Your Soulful Sip. Body: Discover Rugmam Tea – where ancient tradition meets the purest leaf. Each cup is a journey, ethically sourced and brimming with the natural goodness of India's finest tea gardens. Taste the heritage, feel the wellness.
• •Headline: More Than Tea. It's a Ritual. Body: Rugmam Tea invites you to pause and embrace a moment of pure tranquility. Our artisanal blends, rich in antioxidants and authentic flavor, are crafted to nourish your body and soothe your spirit. Elevate your daily ritual with the essence of true Indian tea.
• •Headline: The Secret of the Mountains, Bottled for You. Body: For generations, we've journeyed to the heart of Kangra and Kumaon, selecting only the most vibrant leaves. Rugmam Tea brings you this legacy of purity and taste, ensuring every brew is fresh, flavorful, and fair to the farmers who cultivate it.
• •Headline: Unlock Wellness with Every Steep. Body: Why choose Rugmam Tea? Because we believe in the power of nature. Our teas are a celebration of health, offering benefits from stress reduction to immune support. Experience the vibrant taste of teas grown with care and passion.
• •Headline: Your Curated Cup of Indian Excellence. Body: At Rugmam Tea, quality isn't just a word; it's our promise. From the meticulous selection of leaves to our sustainable practices, we pour our passion into every pack. Explore our collection and find your perfect blend of tradition and taste.