Brand Tone

sincere, conscious, and educational

Brand Values

• •Social Responsibility
• •Environmental Sustainability
• •Natural and High-Quality Ingredients
• •Health and Wellness
• •Transparency

Best Practices

• •Always Tell the Social Story
• •Emphasize "Phytocosmetics" and Natural Science
• •Use Sincere and Transparent Language
• •Maintain a Calm and Natural Aesthetic
• •Educate, Don't Just Sell

Social Perception

Trusted and Ethical, High-Quality and Effective, and More Than Just a Cosmetics Brand; a "project with a soul" that combines quality with social and environmental betterment.

Copy Examples

• •Introducing our new Hyaluronic Acid and Melissa Serum. More than just hydration, it's a bottle of our values. Each drop contains the essence of medicinal herbs grown in our fields by the hands of our community. Conscious beauty that cares for your skin and our planet. #RugiadaMediterranea #SocialEnterprise #OrganicSkincare
• •Your beauty routine can make a difference. With Rugiada® Mediterranea, you choose high-quality, organic phytocosmetics that also support social inclusion. Discover our products, born from the earth and a project of the heart. Learn more about our mission. #BeautyWithImpact #TerraFertile
• •Our Angelica Day Cream is a protective embrace for your skin. Formulated with organic extracts to soothe and nourish, this cream is a testament to our 'FitocosmEtica' philosophy. By choosing this product, you are supporting a short supply chain and providing meaningful work for people in our community.
• •What is 'FitocosmEtica'? For us, it means that beauty cannot be separated from ethics. It is the conviction that the best ingredients come from well-cared-for land and that a company must give back to its community. It's the perfect synergy between effective cosmetics and environmental ethics. #RugiadaMediterranea #EthicalBeauty
• •(Scene: Sun-drenched fields with people tending to herbs. Soft, inspiring music.) Narrator: 'Our story begins here, in the fields of Vittorio Veneto. Where every plant is a promise of quality and every hand that cultivates it is part of our family. Rugiada® Mediterranea: skincare that nourishes your skin and your soul.'