Brand Tone

aspirational yet accessible, helpful, and quality-focused

Brand Values

• •Value and Quality
• •Passionate Service
• •Unique Selection & Craftsmanship
• •Community and Conscience
• •Making Home a Loving Place
• •Accessibility & Simplicity

Best Practices

• •Emphasize Craftsmanship and Uniqueness
• •Maintain a Helpful and Guiding Voice
• •Use Aspirational Yet Attainable Language
• •Focus on the "Home" Aspect
• •Showcase Expertise

Social Perception

largely seen as a reputable retailer with a strong emphasis on product variety and customer assistance

Copy Examples

• •Discover the perfect centerpiece for your living room. Our hand-selected rugs, rich in craftsmanship and story, are waiting to transform your space. Explore the collection today.
• •More than just furniture, it's the art of home. Let our design experts help you curate a look that’s uniquely you, with pieces that blend timeless quality and current trends.
• •From global artisans to your home: Experience the Rug & Home difference. We travel the world to bring you exceptional quality and unparalleled style, ensuring every piece tells a story.
• •Creating your dream home should be a joy, not a challenge. Visit our showroom or browse online for an inspiring selection and friendly advice to make your vision a reality.
• •Invest in enduring style. Our commitment to quality materials and lasting design means you're not just decorating, you're building a home filled with love and pieces that last.