Brand Tone

Practical & Problem-Solving, Stylish & Aspirational, Friendly & Relatable, Innovative & Modern, Confident & Reassuring

Brand Values

• •Practicality & Convenience
• •Style & Design
• •Innovation
• •Customer-Centricity
• •Vibrancy & Expression
• •Community & Giving Back
• •Quality & Durability

Best Practices

• •Focus on the Solution: Always lead with how Ruggable solves a common problem (mess, stains, pet hair, desire for style with practicality). Use "you" and "your" to directly address the customer's needs.
• •Balance Style with Practicality: Ensure that copy consistently highlights both the aesthetic appeal (wide range of designs, collaborations, ability to express personal style) and the functional benefits (washable, durable, stain-resistant).
• •Use Relatable Scenarios: Incorporate everyday situations that resonate with the target audience (e.g., "kids' playtime," "pet accidents," "dinner party spills") to make the benefits tangible.
• •Maintain a Confident, Reassuring Voice: Use strong, positive language that instills confidence in the product's ability to perform as promised (e.g., "live fearlessly," "no worries," "effortless"). Acknowledge the investment but frame it as long-term value.
• •Incorporate Social Proof (Authentically): While highlighting positive customer experiences and influencer endorsements, be mindful of addressing potential concerns by emphasizing product care, features (like the different pad options), and the brand's commitment to innovation and customer satisfaction. Transparency can build trust.

Social Perception

Innovative Solution, Stylish and Trendy, Mixed on Long-Term Durability/Usability, Price Point, Influencer Driven

Copy Examples

• •Headline: Spills Happen. Stains Don't Have To. Live Fearlessly with Ruggable. Body: Red wine on the rug? Muddy paws on your favourite runner? No worries. Our machine-washable rugs let you embrace life's beautiful messes. Simply wash, dry, and reattach. Style, meet practicality. Your floors will thank you.
• •Headline: Finally, a Rug That Keeps Up With Your Life (and Your Labrador). Body: From playful pets to creative kids, your home is a hub of activity. Ruggable’s durable, stylish, and machine-washable rugs are designed for real life. Choose from hundreds of designs and enjoy a fresh, clean rug anytime. Effortless style, easy clean.
• •Headline: Don't Just Decorate. Innovate Your Floors. Body: Why choose between a beautiful rug and a practical one? Ruggable’s patented two-piece system offers stunning designs you can actually wash in your home machine. It’s the revolutionary rug that’s changing homes across Australia, one stylish, washable rug at a time.
• •Headline: Your Home, Your Style, Effortlessly Clean. Body: Express your unique style with a Ruggable rug that’s as easy to care for as it is beautiful. With interchangeable covers, you can refresh your look in minutes. Plus, our non-slip pad keeps everything perfectly in place. Welcome to worry-free living.
• •Headline: Life's Too Short for Precious Rugs. Body: Enjoy every moment at home without stressing about spills or dirt. Ruggable machine-washable rugs are built for busy Australian households. Durable, water-resistant, and endlessly stylish – it’s the smarter way to rug.