Brand Tone

Practical & Problem-Solving, Stylish & Design-Conscious, Approachable & Relatable, Innovative & Modern, Reassuring & Empowering

Brand Values

• •Innovation
• •Practicality & Convenience
• •Design & Style
• •Family & Pet-Friendliness
• •Customer-Centricity
• •Accessibility
• •Making a Positive Impact/Community

Best Practices

• •Emphasize the Solution: Always lead with or clearly highlight the problem-solving aspect (washability, stain resistance) as it’s a primary differentiator and value proposition. Use relatable scenarios involving kids, pets, and everyday spills.
• •Balance Practicality with Style: While function is key, don't neglect the fashion. Use evocative language to describe designs, textures, and the impact the rugs have on a home’s aesthetic. Mention designer collaborations to reinforce style credentials.
• •Use an Approachable and Reassuring Voice: Write as if you're talking to a friend who understands the challenges of maintaining a beautiful home. Avoid overly technical jargon. Phrases like "worry-free," "life-proof," and "it's that simple" can be effective.
• •Incorporate Social Proof and Community: Reference customer experiences (e.g., "loved by pet owners," "perfect for busy families") and encourage user-generated content. This builds trust and reinforces the brand's relatability.
• •Maintain an Optimistic and Empowering Undertone: Focus on how Ruggable enables a better, easier, or more beautiful life at home. The message should be about freedom from worry and the joy of a clean, stylish space. Ensure calls to action are clear and inviting.

Social Perception

Positive, Game-Changer/Problem-Solver, Good Quality for the Price (for many), Trendy & Popular

Copy Examples

• •Headline: Life’s Messy. Your Rug Doesn’t Have to Be. Body: Spills? Pets? Kids? Bring it on. Ruggable’s stylish, machine-washable rugs mean you can live beautifully without the worry. Simply wash, dry, and reattach. Effortless style, effortless cleaning. Call to Action: Discover Your Perfect Washable Rug.
• •Headline: Finally, a Rug That Fits Your Life (and Your Washing Machine). Body: From chic patterns to vibrant collaborations, find the Ruggable that speaks to your style. And when life happens? Just toss it in the wash. It’s that simple to keep your home looking its best. Call to Action: Shop Designs & Live Fearlessly.
• •Headline: Pet-Proof. Kid-Proof. Absolutely Life-Proof. Body: Muddy paws and accidental spills are no match for Ruggable. Our innovative two-piece system means your rug cover is always ready for a refresh, so you can focus on making memories, not stressing messes. Call to Action: Find a Rug Your Whole Family Will Love.
• •Headline: Style That Stays Fresh, Wash After Wash. Body: Don't sacrifice beauty for practicality. With Ruggable, you get stunning designs from contemporary to classic, all with the game-changing convenience of machine washability. Elevate your space, effortlessly. Call to Action: Explore the Collection.
• •Headline: Redefine Your Space with Ruggable: Beautifully Designed, Brilliantly Washable. Body: Tired of "don't touch" decor? Ruggable invites you to live freely. Our rugs are made for real life, offering endless style possibilities and the ultimate peace of mind. Call to Action: Get 15% Off Your First Order!