Brand Tone

Aspirational, caring, and convenience-focused.

Brand Values

• •Quality
• •Customer Convenience
• •Animal Well-being
• •Trust and Reliability

Best Practices

• •Lead with "Premium" and "Care": Always use words like "premium," "high-quality," "curated," and "care" to describe products and the brand's philosophy. This reinforces the aspirational and caring aspects of the brand tone.
• •Highlight the 1-Hour Pune Delivery: This unique selling proposition should be integrated wherever relevant—in ad copy, website headers, and social media bios. It is a powerful driver of conversion for the local audience.
• •Balance Emotion with Information: While the tone should be caring and emotional, it must be supported by factual, informative details about the products. For example, when posting a photo of a dog with a toy, describe the emotional benefit ("endless fun") and the practical features ("durable, pet-safe materials").
• •Speak as the Pet's Advocate: Frame the copy from the perspective of what is best for the pet. Use phrases like "Give your pet the comfort they deserve" or "Nourish them from the inside out." This aligns with the values of animal well-being and resonates with caring pet owners.
• •Maintain a Professional and Helpful Voice in Customer Interactions: On social media comments and in customer service emails, the tone should remain friendly, professional, and helpful. This builds on the brand's value of trust and reliability.

Social Perception

Rufftail is perceived as a premium, specialized local e-commerce provider, associated with speed and urgency, a wide and premium selection, and a strong local focus.

Copy Examples

• •Out of dog food? Don't panic. Get premium nutrition delivered to your Pune doorstep in just 1 hour. That's the Rufftail promise.
• •Style that lasts, comfort they'll love. Elevate your daily walks with our collection of durable and chic Ruffwear harnesses. Explore the full range on our website.
• •Welcome to the pack! Your pet deserves the best, and we deliver it—fast. Use code FIRST5 on your first order to discover the Rufftail difference.
• •Handpicked for Your Pet: Discover Our Newest Carefully Curated Treats & Toys.
• •More than just a treat, it's a moment of pure joy. Our all-natural dental chews are made with high-quality ingredients to support your dog's health and happiness with every bite.