Brand Tone

Aspirational, confident, and friendly

Brand Values

• •Body Positivity and Empowerment
• •Sustainability and Responsibility
• •Quality and Durability
• •Versatility and Functionality

Best Practices

• •All copy should aim to uplift and inspire confidence. Focus on the feeling the customer will have when wearing the clothesstrong, comfortable, and chic.
• •Consistently emphasize the multi-functional nature of the products. Show, don't just tell, how each piece can be adapted for different styles and occasions.
• •Use "you" and "we" to create a sense of community. Ask questions and encourage user-generated content on social media to foster a two-way conversation.
• •When discussing eco-friendly aspects, use clear and honest language. As an "eco-aspiring" brand, it's powerful to be open about the journey towards greater sustainability.
• •The language should mirror the aesthetic of the productsjuncluttered, direct, and sophisticated. Avoid overly trendy slang or jargon that could quickly become dated.

Social Perception

The public perception of Ruey is that of a trustworthy and high-quality brand offering stylish and functional wardrobe solutions at an accessible price point. It is often seen as a smart and affordable alternative to more expensive brands in the shapewear and basics market, such as SKIMS. The focus on sustainability also contributes to a positive brand image among environmentally conscious consumers. The consistent positive press and customer reviews solidify its reputation for quality and effectiveness.

Copy Examples

• •Your search for the perfect foundational piece is over. Our Contour Bodysuit smooths, sculpts, and supports, all while feeling like a second skin. Dress it up with a blazer or down with your favorite denim. Effortless style, unlocked. #Ruey #ContourCollection #EverydayStyle
• •Tired of a closet full of 'maybes'? Meet your new 'every single day'. Ruey offers premium, sustainable basics that simplify your style and celebrate your shape. Discover the difference quality makes. Get 15% off your first order and build a better wardrobe today. #RueyBasics #SustainableFashion #BodyConfidence
• •One tee, three vibes. Watch how our Classic T-shirt takes you from morning coffee to evening cocktails. It's not just a basic, it's the start of every great outfit. Which look is your favorite? Let us know! #RueyStyle #CapsuleWardrobe #TshirtHack
• •Look good, feel good, do good. Our basics are crafted from innovative, eco-friendly materials because we believe style and sustainability should go hand-in-hand. Wear the change you want to see. #Ruey #EcoAspiring #ResponsibleFashion
• •Ready for a refresh? As a valued member of the Ruey community, we wanted to give you a first look at our new seasonal colors. The same sculpting fit you love, now in a palette inspired by nature. Thank you for being on this journey with us. #RueyGirls #NewCollection #WardrobeEssentials