Brand Tone

Sophisticated & Elegant, Aspirational yet Approachable, Curated & Knowledgeable, Feminine & Modern, Understated

Brand Values

• •Quality Curation
• •Parisian Chic
• •Femininity
• •Individuality & Personal Style
• •Customer Experience
• •Passion for Fashion

Best Practices

• •Develop a Brand Voice Guide
• •Embody the "Parisian Chic" Persona
• •Focus on Sensory and Evocative Language
• •Prioritize Understated Elegance Over Hype
• •Maintain Consistency Across All Channels

Social Perception

Go-to Destination for French Fashion in Hong Kong, Trusted Curator, Associated with Quality and Style, Premium/Luxury Niche, Stylish and Aspirational

Copy Examples

• •Instagram Post (New Arrival - Knitwear): Embrace the art of understated elegance. Our latest knitwear collection has arrived, whispering tales of Parisian cafés and cozy afternoons. Discover textures that feel like a dream and silhouettes that move with effortless grace. #RueMadame #ParisianChic #NewArrivals #KnitwearLove #EffortlessStyle
• •Facebook Ad (Targeting fashion-conscious women): Seeking that certain *je ne sais quoi*? Rue Madame brings the heart of Parisian style to your wardrobe. Explore our curated selection of contemporary French designers and international labels, handpicked for the modern, discerning woman. Shop the new collection: [Link]
• •Website Banner (Homepage): Rue Madame: Your Destination for Effortless Parisian Chic. Discover Curated Collections from the World's Finest Contemporary Designers.
• •Email Newsletter Subject Line (Sale Event): An Elegant Invitation: Discover Coveted Styles in Our Exclusive Sale.
• •Product Description (for a silk blouse): The epitome of fluid femininity. This pure silk blouse drapes beautifully, offering a touch of everyday luxury. Its subtle detailing and timeless cut make it a versatile cornerstone for any sophisticated wardrobe, perfect for transitioning from sunlit days to elegant evenings. Style it with tailored trousers for a polished look or your favourite denim for a touch of casual chic.