Tono de Marca

Aspirational & Technical

Valores de Marca

• •Performance & Excellence
• •Innovation & Technology
• •Safety
• •Italian Design & Style
• •Athlete-Centric
• •Sustainability

Mejores Prácticas

• •Lead with Performance, Support with Tech: Always frame the conversation around elevating athlete performance. Use technical details (e.g., "ImpactX lenses," "PowerFlow ventilation") not as jargon, but as the reasons *why* the product delivers superior performance.
• •Use Aspirational & Active Language: Employ strong, active verbs and an inspiring tone. Phrases like "Unleash your potential," "Engineered for victory," "Push your limits," and "Elevate your performance" align perfectly with the brand's core message.
• •Emphasize "Made in Italy": Subtly and consistently weave the Italian heritage into the narrative. This reinforces the values of superior craftsmanship, aesthetic design, and quality that differentiate the brand.
• •Showcase, Don't Just Tell: Use high-quality visuals of athletes (both professional and amateur enthusiasts) in action. The copy should complement these images, explaining how the product shown is contributing to the athlete's success.
• •Maintain a Confident & Authoritative Voice: The brand is a leader and an expert. The copy should reflect this confidence. Be direct, informative, and avoid overly casual or humorous language that could dilute the premium, technical perception. The tone is that of a trusted coach, not a casual friend.

Percepción Social

Rudy Project is perceived as a premium, high-performance, and trustworthy brand. It is seen as an investment for serious athletes valuing technical superiority and durability. Quality, comfort, lightweight nature, optical clarity, and strong customer service contribute to its credibility.

Ejemplos de Copy

• •Clarity in the chaos. Our Kelion sunglasses with ImpactX® photochromic lenses adapt to any light, so you only focus on one thing: the road ahead. Italian design, engineered for the win. #RudyProject #ElevateYourPerformance #Cycling
• •Foggy lenses and overheating shouldn't slow you down. The Rudy Project Wing helmet's PowerFlow ventilation system and anti-fog lens coatings guarantee perfect vision and comfort from start to finish. Stop compromising. #RideWithRudy #TechincalyCool
• •PERFORMANCE IS IN OUR DNA. For over 35 years, we've engineered Italian-made helmets and eyewear to help athletes push their limits. Technology, safety, and style, built for your next victory.
• •Every climb, every sprint, every drop of sweat is a step towards a new personal best. We see your dedication. We share your passion. That's why we create gear that works as hard as you do. This weekend, elevate your ride. #RudyProjectChile
• •Meet the Egos helmet: where maximum safety meets peak aerodynamics. Featuring our Dual Density core for superior shock absorption and a revolutionary ventilation design, the Egos is more than protection—it's a competitive edge. Handcrafted in Italy for champions who refuse to settle.