Brand Tone

Approachable and Helpful, Professional yet Accessible, Empowering and Inclusive, Direct and Informative

Brand Values

• •Quality
• •Affordability/Value
• •Customer Satisfaction & Trust
• •Innovation/Development
• •Comprehensive Solution
• •Real Beauty

Best Practices

• •Define Your Core Audience & Speak to Them
• •Balance Professionalism with Approachability
• •Emphasize Value Holistically
• •Incorporate an Empowering and Inclusive Voice Consistently
• •Maintain Clarity and Simplicity

Social Perception

Established & Reliable (Professional Circle), Good Value for Consumers, Generally Positive Product Experience, Mixed on Specific Product Quality/Expectations, Emerging Online Presence

Copy Examples

• •Headline: Your Beauty. Your Rules. Our Tools. Body: For 30 years, Rucci Professional has equipped salons and beauty lovers alike. Discover high-quality, affordable tools designed to help you express your unique style, effortlessly. Because beauty isn't about perfection, it's about you.
• •Product Ad (e.g., for a mirror): See Yourself Clearly. Create Fearlessly. Our LED Magnifying Mirror offers crystal-clear reflection and perfect lighting, so you can master every detail. Professional precision, made for your vanity. Shop Rucci and shine on.
• •Social Media Post: Beauty shouldn't break the bank! 😉 Get the pro-quality tools you’ve been dreaming of without the hefty price tag. What Rucci tool is your current go-to? Share below! #RucciBeauty #AffordableGlam #ProfessionalTools
• •Email Subject: Unlock Your Inner Stylist with Rucci Professional! Body: Stop wishing, start creating! Rucci Professional brings you a curated collection of salon-grade beauty tools and essentials, designed for performance and priced for real life. Explore our new arrivals and find everything you need to feel amazing.
• •About Us Snippet (Empowering): At Rucci, we believe beauty tools are instruments of self-expression. We’re less about 'fixing' and more about 'featuring' the real you. With innovative, reliable, and accessible products, we’re here to support your beauty journey, mishaps, masterpieces, and all.