Brand Tone

Eco-conscious and Responsible, Caring and Customer-Centric, Natural and Pure, Value-Oriented, Direct and Informative

Brand Values

• •Sustainability
• •Quality
• •Customer Well-being
• •Transparency (Implied)
• •Simplicity and Convenience

Best Practices

• •Prioritize the "Why": Always circle back to the core mission of sustainability and providing value (both in product and for the planet). Let this purpose shine through in all communications.
• •Use Simple, Direct Language: Avoid overly technical jargon. Clearly communicate the benefits of the products and the eco-friendly packaging. The tone is caring and informative, not exclusive or complex.
• •Highlight "Natural" and "Quality": Consistently mention the use of natural ingredients and the high quality of the products, reassuring customers that bulk/eco-friendly does not mean a compromise on efficacy.
• •Empower the Consumer: Frame the choice to buy Rubz as a positive action for both themselves (good for skin, good value) and the environment (less waste, refill option). Use encouraging and inclusive language.
• •Maintain Visual Consistency: While this is about copywriting, ensure that the visual elements accompanying the text (on social media, website, ads) also reflect the natural, clean, and eco-conscious values of the brand. This synergy reinforces the overall brand message.

Social Perception

Positive customer feedback, Focus on natural ingredients and benefits, Eco-Friendly appeal, Bulk/Professional Use, Online Presence

Copy Examples

• •Headline: More Glow, Less Waste. Our 5-Litre Saffron Gel is here! Body: Indulge your skin with the natural goodness of saffron. Our value-packed 5-litre Saffron Gel not only gives you radiant skin but also helps reduce plastic waste. Refill, reuse, and shine on – responsibly! #RubzBeauty #SustainableSkincare #SaffronGlow
• •Headline: Salon Quality, Planet Friendly. Stock Up with Rubz. Body: Elevate your spa or salon with our professional-grade body washes and creams in economical 5-litre packs. Give your clients the best while joining our mission to reduce plastic. Pure ingredients, happy clients, healthier planet. #RubzPro #EcoSalon #BulkBeauty
• •Headline: Join the Rubz Refill Revolution! 🌿 Body: Tired of tiny bottles cluttering your bathroom and our planet? Switch to Rubz 1-litre and 5-litre packs. Get more of the natural goodness you love, use less plastic, and save money. It’s beauty that feels good, inside and out. #RefillReuseRepeat #RubzCares #GoGreen
• •Headline: Naturally Nourishing, Responsibly Delivered. Body: Experience the gentle touch of our Aloe Vera Gel, now in a convenient 1kg pack. Perfect for the whole family, it’s packed with natural hydration. We believe in high-quality, effective skincare that doesn't cost the Earth. #RubzNaturals #FamilySkincare #EcoConscious
• •Headline: Your Skin & The Planet Will Thank You. Body: At Rubz, we're making beauty better. Our large-format skincare means fewer bottles, less waste, and more of the high-quality, natural ingredients your skin loves. Make a simple switch with a big impact. #SustainableBeauty #RubzIndia #LessWasteMoreLove