Brand Tone

friendly, relatable, witty, and faith-inspired

Brand Values

• •Faith
• •Humor & Joy
• •Southern Charm/Roots
• •Family/Community
• •Quality & Comfort
• •Authenticity
• •Relatability

Best Practices

• •Know Your "Why" and "Who": Always circle back to the core values of faith, humor, Southern charm, and family. Write as if you're talking to a friend who shares these values.
• •Embrace "Southern-isms" & Relatable Humor: Don't be afraid to use colloquialisms (like "y'all," "bless your heart" when appropriate) and humor that resonates with everyday experiences, especially those of moms and individuals with a faith background. Keep it light-hearted and joyful.
• •Weave in Faith Authentically: When referencing faith, ensure it feels genuine and uplifting, not preachy. Connect it to everyday life and feelings.
• •Keep it Conversational & Friendly: Use a warm, approachable, and slightly informal tone. Ask questions, use emojis appropriately, and engage with your audience in a genuine way.
• •Develop a Brand Voice Guide: Create a simple document outlining key tone words, "say this, not that" examples, and common phrases that align with the Ruby's Rubbish personality. This will help ensure consistency across all writers and platforms.

Social Perception

Customers generally perceive Ruby's Rubbish® positively, often praising the unique, funny, and faith-based designs. Reviews highlight the softness and comfort of the shirts. The brand is seen as offering items that spark conversations and allow individuals to express their personality and beliefs.

Copy Examples

• •For a new "Mama" themed tee: "Surviving on coffee and grace (and maybe a little dry shampoo). Our new 'Mama Fuel' tee is here to keep you comfy and smiling through the beautiful chaos. Wear your heart on your tee, y'all! #RubysRubbish #MomLife #FaithAndCoffee"
• •For a faith-based design: "Let your faith shine brighter than a Texas star! ✨ Our latest Scripture tee is a little reminder to carry His love wherever you go. Soft, stylish, and soul-lifting. #WearYourFaith #RubysRubbish #ChristianApparel"
• •For a humorous/Southern charm tee: "Bless your heart... and your t-shirt collection! 😉 This new sassy Southern saying is fresh off the press and ready to cause some giggles. Grab yours before it's gone like sweet tea on a summer day! #SouthernCharm #FunnyTees #RubysRubbish"
• •General promotional post: "Life's too short for boring tees! 🎉 Spice up your wardrobe with a little bit of Rubbish. From witty to worship, we've got a design that speaks your language. P.S. They're as comfy as your favorite Sunday afternoon nap. #GraphicTees #FaithFashionFun #RubysRubbish"
• •Highlighting quality and origin: "Made with a whole lotta love and a sprinkle of Southern sunshine, right here in Texas! ☀️ Our tees aren't just cute, they're crafted for comfort that lasts. Feel the difference authentic Rubbish makes! #MadeInTexas #QualityApparel #RubysRubbish"