Brand Tone

friendly, approachable, passionate, and conscious

Brand Values

• •Ethical sourcing
• •Eco-friendly packaging
• •Transparency
• •Passion for gems & learning
• •Appreciation for Mother Earth

Best Practices

• •Stay Approachable and Friendly: Continue using conversational language (", Hey there!", ", friend") as seen on the "Want to get to know us?" page. This reinforces core brand values.
• •Connect with fellow enthusiasts.
• •Educate and Empower: Continue the practice of providing comprehensive information (origin, metaphysical properties, care).
• •Maintain current TikTok aesthetic to align with brand values.
• •Emphasize ethical sourcing and eco-friendly packaging in all communications.

Social Perception

Positive engagement, appreciation for quality and shipping, ethically sourced, environmentally responsible, transparency, and customer guidance

Copy Examples

• •Well, hey there!
• •That acquainted friend of a friend.
• •Ready to find your shiny new friend?
• •Hey there, fellow gem lover! Find yours and let the good vibes flow!
• •What started as a hobby has blossomed into Ruby's Minerals, your go-to for ethically sourced, joy-sparking gems. Think of us as that friend who knows all the cool rock facts and can't wait to share them with you!