Brand Tone

warm, sentimental, and community-oriented

Brand Values

• •Family
• •Faith and Kindness
• •Community
• •Empowerment
• •Authenticity

Best Practices

• •Always Tell the Story: Continuously weave the brand's origin story and the inspiration of Grandma Ruby into your copy, whether it's in an "About" page, a social media post, or even a product description. This is your unique emotional anchor.
• •Use "We" and "You": Foster a sense of community and personal connection by using inclusive language. "We" refers to the boutique family, and "You" addresses the customer directly and warmly.
• •Focus on Feelings, Not Just Features: Instead of only describing a product's material or cut, describe how it will make the customer feel: confident, beautiful, cozy, joyful.
• •Embrace Sincerity: The tone is heartfelt and genuine. Avoid overly trendy slang or corporate jargon. The voice should be authentic and grounded, like the brand itself.
• •Highlight Community and Connection: Regularly create content that isn't about selling. Share community news, celebrate local events, or post inspiring quotes that align with your values. This reinforces the perception that you are more than just a retailer.

Social Perception

Ruby's Attic Boutique is perceived as a charming and authentic small-town business with a strong personal story. Customers and the local community likely view it as more than just a clothing store; it is a brand with a heart, run by a relatable owner who is deeply invested in her community. The narrative of honoring a beloved family member resonates emotionally and builds a strong, trust-based relationship with its audience. The brand is seen as a supportive and positive space for women.

Copy Examples

• •Just in! This cozy knit sweater feels like a warm hug on a chilly day. We believe every piece in your closet should tell a story and make you feel like your best self. Come find your new favorite story with us. #RubysAttic #HometownStyle #CozyVibes #ShopSmall
• •Inspired by Grandma Ruby's love and the magic of playing dress-up in her attic, our boutique is more than just a store—it's a space for every woman, size small and beyond, to find something that makes her feel truly beautiful. We're founded on family, faith, and the dream of helping you shine.
• •A Little Sparkle For Your Week ✨ | New Arrivals Inside Hello lovely! We've hand-picked some beautiful new pieces we just know you'll adore. From workday to weekend, let's find the perfect outfit to help you light up every room you walk into.
• •Join us for a 'Sip & Shop' this Thursday! Grab your friends for a fun evening of fashion, laughter, and community. We'll have the latest arrivals ready for you to try on and some sweet treats to share. At Ruby's Attic, we're all about celebrating each other! Can't wait to see you there.
• •Let your confidence bloom in our 'Garden Dreamer' dress. With its flowy silhouette and delicate floral print, it’s the perfect piece for making everyday moments feel special. We love it for its effortless charm and the way it reminds us to find beauty all around. Designed to make you smile.