Brand Tone

Earthy, Sincere, and Nurturing. The language used is gentle, personal, and educational, conveying calm, transparency, and genuine care for both the customer and the environment.

Brand Values

• •Eco-Consciousness
• •Natural & High-Quality Ingredients
• •Handcrafted & Small Business Integrity
• •Customer Well-being

Best Practices

• •Always Write from a Place of Sincerity: Use a personal and direct voice, as if speaking to a friend. Use "we" and "I" (referring to Ariana) to maintain the small-business feel. Avoid overly corporate or sales-y language.
• •Lead with Sensory Experience: Focus on how the product feels and smells. Use evocative, nature-inspired adjectives like "refreshing embrace," "serene scent," "uplifting blend," and "revitalizing ritual."
• •Reinforce Core Values in Every Message: Subtly weave in reminders of the brand's commitment to natural ingredients, eco-friendly packaging, and handcrafted quality in product descriptions, social posts, and emails.
• •Educate Gently: Provide helpful tips, like how to make soap last longer or the benefits of a specific ingredient. This builds trust and positions the brand as a caring expert, not just a seller.
• •Embrace Imperfection as Authenticity: When discussing the products, frame the natural variations that come from small-batch production as a positive sign of a true handcrafted item, just as the brand already does on its website.

Social Perception

The public perception of Ruby + Sage Soap Co. is overwhelmingly positive. Customers consistently highlight the high quality of the products, their pleasant scent, and their moisturizing properties. There is a strong appreciation for the brand being a local small business, with customers frequently praising the founder, Ariana, for her timely shipping and excellent customer service. The brand is seen as a "Top shop for gifts" and its eco-friendly mission, natural ingredients, and sustainable practices deeply resonate with customers.

Copy Examples

• •Meet your new morning ritual. Handcrafted with organic shea butter and a whisper of lemongrass essential oil, our latest bar soap is made to nourish your skin and awaken your senses. We believe in kindness—to your body and to the Earth. That’s why every bar is palm-oil free and wrapped in 100% recyclable packaging. ✨
• •Let the day melt away. Our Goatmilk + Lavender soap is a gentle embrace for your skin, blending creamy goat's milk with the serene scent of pure lavender essential oil. Hand-poured in small batches, each bar is a promise of a peaceful, nourishing cleanse. Perfect for sensitive skin and weary souls.
• •Handcrafted Care for Your Skin. Goodness for the Earth.
• •A treat for your skin is here 🌱
• •Tired of skincare that takes more than it gives? Ruby + Sage Soap Co. creates natural, eco-conscious soaps and balms that truly nourish. Small-batch, plastic-free, and always kind. Feel the difference of handcrafted care.