Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Service-Oriented, Stylish and Confident, Inclusive, Community-Focused

Brand Values

• •Customer Satisfaction & Personalized Experience
• •Quality and Style
• •Individuality and Confidence
• •Inclusivity
• •Passion for Fashion
• •Adaptability and Growth

Best Practices

• •Embrace "We" and "You": Use collective pronouns like "we" and "our" to foster a sense of community and directly address the customer as "you" to create a personal connection.
• •Authenticity is Key: Let the genuine passion for fashion and customer care shine through. Avoid overly corporate or impersonal language. Share real stories, like the founder's journey or customer testimonials.
• •Be Visually Consistent: Ensure that the imagery and videos used across all platforms align with the brand's stylish yet approachable aesthetic. Feature diverse models and "real-life" styling where appropriate.
• •Engage Actively and Promptly: Respond to comments and messages in a friendly, helpful, and timely manner. Use emojis where appropriate to maintain a warm tone. Foster conversations, ask questions, and run polls.
• •Highlight Benefits and Feelings, Not Just Features: Instead of just describing a dress, talk about how it will make the customer feel (e.g., "confident," "elegant," "ready for anything") or the occasion it's perfect for. Connect the clothes to the customer's lifestyle and aspirations.

Social Perception

Positive and Trusted, Stylish and Unique Offerings, Excellent Customer Service, Community Connection (even online), Award-Winning

Copy Examples

• •✨ Just landed & ready to wow! ✨ Say hello to the [Dress Name] - your new go-to for effortless elegance. We're obsessed with its [mention a key feature, e.g., flattering drape, vibrant print]. Perfect for [occasion] or just because you deserve it! 😉 Tap to shop or DM us for styling tips! #RubyRougeStyle #NewArrival #MustHaveDress #IrishFashion
• •(Video showing a staff member styling an item in different ways) Wondering how to wear our new [Item Name]? 🤔 Niamh's here to show you three fabulous ways to rock it – from casual chic to evening glam! Which look is your fave? Let us know below! 👇 P.S. Find the [Item Name] online now! #StyleInspo #HowToStyle #RubyRougeBoutique #FashionTips #VersatileFashion
• •Weekend plans? 🥂 Whether you're brunching with the girls or enjoying a cosy night in, we've got the perfect outfit to make you feel amazing. What's your go-to weekend style? Share with us! Explore our latest collections online – link in bio! #WeekendStyle #OOTDInspo #FeelGoodFashion #RubyRouge
• •More than just a boutique, Ruby Rouge is a passion for helping you discover styles that make you shine. ✨ Founded by Niamh with a dream to make every woman feel confident and fabulous, we hand-pick every piece with love, focusing on quality, timeless style, and a fit for every body. Come join our fashion journey! #RubyRougeStory #PassionForFashion #InclusiveStyle #FeelYourBest
• •We LOVE seeing how you style your Ruby Rouge finds! 😍 @[CustomerHandle] looks absolutely stunning in our [Item Name]! Thanks for sharing the love! Want to be featured? Tag us @rubyrougegorey and use #MyRubyRouge. Happy styling! #CustomerLove #SpottedInRubyRouge #FashionCommunity