Brand Tone

Empowering and Positive, Fashionable and Trendy, Approachable and Friendly, Aspirational yet Accessible, Helpful and Guiding

Brand Values

• •Confidence
• •Self-Expression
• •Quality
• •Affordability
• •Customer Focus
• •Style & Trend Consciousness
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand tone (e.g., Empowering, Friendly, Fashionable), along with do's and don'ts for language, specific preferred words/phrases, and words to avoid. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind. Use "you" and "your" to make the copy feel personal and direct. Emphasize benefits that resonate with her desires (e.g., confidence, feeling beautiful, expressing herself, convenience, affordability).
• •Maintain Positivity and Empowerment: Infuse copy with encouraging and uplifting language. Avoid overly technical jargon or negative framing. Celebrate femininity and individual style.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, About Us, FAQs) matches the tone on social media posts, email newsletters, customer service interactions, and any advertising materials.
• •Review and Refine: Regularly review your copy and content to ensure it still aligns with the brand voice and values. Solicit feedback, monitor customer reactions, and be willing to make small adjustments to keep the messaging fresh and effective.

Social Perception

Customers who engage seem to perceive the brand positively, appreciating the styles and product offerings. The brand is likely perceived as a go-to online boutique for trendy, feminine, and relatively affordable fashion. The emphasis on "chic" and "ritzy" combined with "affordable" suggests a perception of offering value for money in terms of fashionable appearance.

Copy Examples

• •Unlock your most confident self. ✨ At Ruby Ritzy, we believe style is your superpower. Discover curated collections of chic, on-trend pieces designed to make you look and feel incredible, without breaking the bank. Your style journey starts here. #RubyRitzy #EmpowerThroughStyle
• •Hello, gorgeous! 👋 Fresh new arrivals have just landed at Ruby Ritzy, and they're waiting to make you shine. From dreamy dresses to statement tops, find your next favorite look. Tap to shop and express your unique sparkle! #RubyRitzyNew #ChicStyle #FeelBeautiful
• •Meet your new go-to. 💖 The [Dress Name] dress isn't just a dress; it's a feeling. Effortlessly chic, endlessly versatile, and designed to celebrate YOU. Dress it up or down, and own every room you walk into. Quality style, attainable price. Shop now at rubyritzy.com. #RubyRitzyDress #StyleMadeEasy #ConfidentYou
• •Treat yourself, queen! 👑 Our [Sale Name] event is ON! It's the perfect time to snag those chic pieces you've been eyeing, because feeling fabulous should always be accessible. Limited time only – don't miss out on empowering your wardrobe for less! #RubyRitzySale #AffordableGlam #StyleSteals
• •How do you rock your Ruby Ritzy? ✨ We LOVE seeing you express your unique style! Tag us @rubyritzyshop and use #RubyRitzyBabe for a chance to be featured. Let's inspire each other to shine brightly, one fabulous outfit at a time! #WomenSupportingWomen #FashionCommunity #YourStyleStory