Brand Tone

Artisanal, Passionate, and Encouraging

Brand Values

• •Quality and Craftsmanship
• •Inspiration from Nature
• •Connection and Community
• •Sustainability and Non-Toxicity

Best Practices

• •Lead with Passion and Story: Always infuse the copy with the brand's origin story and passion for the craft. Use phrases like "from our studio to yours," "a love for color," and "inspired by nature" to reinforce the personal connection.
• •Emphasize "Handmade" Quality: The terms "handmade," "small-batch," "hand-mulled," and "artisanal" are your strongest keywords. Use them consistently in product descriptions, social media bios, and ads to set expectations and justify the premium quality.
• •Speak from an Artist to an Artist: Use language that resonates with the creative process. Mention techniques like "glazing," "granulation," and "lifting." Talk about the experience of painting (plein air, nature journaling) to show you understand your customer's world.
• •Foster Community with a Call to Action: End posts and emails with engaging questions ("What will you create?") or invitations to share work using a specific hashtag (e.g., #RubyMountainArtists). This turns a monologue into a dialogue and builds the community value.
• •Be Transparent and Educational: Acknowledge the unique properties of your paints. If a color is highly granulating or takes longer to re-wet, explain it as a unique characteristic rather than a flaw. This builds trust and helps artists select the right colors for their practice. Share information about your pigments and process to reinforce the brand's expertise and commitment to quality.

Social Perception

Customers consistently praise the unique, jewel-toned colors and elegant, thoughtful packaging, often including handwritten notes. The handmade and artisanal nature of the paints is highly valued, distinguishing them from mass-produced alternatives. There is strong appreciation for supporting a small, woman-owned business. Some reviews note the higher price point and smaller quantities, and occasional 'stubborn' mineral-based pigments, but these are often accepted as part of the unique character of handmade paints. The focus on earthy, granulating colors is a defining feature.

Copy Examples

• •Introducing the 'Alpine Meadow' palette. Inspired by the fleeting colors of a mountain sunrise, each pan is mulled by hand in our Colorado studio to capture the perfect hue. We created this set for the adventurers, the nature journalers, and the creators who find beauty in the wild. What will these colors inspire you to create? #RubyMountainArtists #HandmadeWatercolor #PleinAirPainting
• •Capture the fire of the sunset on a mountain peak. Our 'Crimson Peak' is a rich, single-pigment red with incredible depth and a subtle granulating texture. Lovingly mulled by hand in small batches, this professional-grade watercolor is crafted with our signature honey-based binder for a smooth, creamy application. It's pure, lightfast, and ready for your next masterpiece. Made by an artist, for artists.
• •A little inspiration for your sketchbook ✨
• •Your Art Deserves a Deeper Connection. Move beyond mass-produced paints. At Ruby Mountain Paint Co., we craft our watercolors by hand, one small batch at a time. Feel the difference of pure pigments and our unique honey-binder formula. It's time to connect with your materials and let your creativity flow. Shop our travel sets and find your new favorite color.
• •Handmade in the Mountains. Crafted to Inspire Your Art.