Brand Tone

Artisanal & Passionate, Inspiring & Encouraging, Personal & Approachable, Nature-Connected & Eco-Conscious, Authentic & Transparent

Brand Values

• •Quality & Craftsmanship
• •Natural & Non-Toxic
• •Inspiration & Creativity
• •Connection & Community
• •Sustainability & Eco-Friendliness
• •Passion for Art & Nature

Best Practices

• •Emphasize the "Handmade" and "Artisanal" Story: Always highlight the human touch, the small-batch process, and the care that goes into each product. Use words like "handcrafted," "artisan," "small-batch," "mindfully made."
• •Connect with Nature: Weave in themes of nature, landscapes, and natural pigments. Use descriptive language that evokes the beauty of the outdoors and the inspiration behind color palettes.
• •Maintain a Personal and Passionate Voice: Let Kate's passion for art, color, and her craft shine through. Use "I" and "we" to create a direct connection with the audience. Share the journey and the "why" behind the brand.
• •Focus on Inspiration and Empowerment: Position the products not just as supplies, but as tools that inspire creativity, encourage artistic exploration, and help artists connect with their materials.
• •Highlight Non-Toxic and Eco-Conscious Values: Consistently mention the commitment to safety (non-toxic) and sustainability (eco-friendly packaging, natural ingredients) as key differentiators and values that resonate with conscious consumers.

Social Perception

Positive & Appreciative, Supportive of Small Business, Seen as High-Quality & Artisanal, Engaged Community, Responsive & Caring Owner

Copy Examples

• •Headline: Unearth Your Palette. Discover the Soul of Color. Body: At Ruby Mountain, we handcraft each watercolor with pigments born from the earth and a passion for pure, vibrant hues. Non-toxic, lightfast, and filled with inspiration. What will you create? #RubyMountainPaintCo #HandmadeWatercolor #ArtisanalPaint
• •Headline: Inspired by Nature. Crafted by Hand. For Your Art. Body: From the rich tones of ancient landscapes to the delicate shades of a wildflower, our paints bring the journey of color to your fingertips. Small-batch, eco-conscious, and ready for your next adventure. Explore our latest seasonal collection. #NatureInspiredArt #EcoFriendlyArtist #RubyMountainColors
• •Headline: More Than Paint. It's a Connection. Body: Join a community of artists who cherish the story behind their supplies. Ruby Mountain Paint Co. is about the love of making, the joy of creating, and the beauty of connecting with materials that speak to your soul. Meet Kate and see the magic behind our handmade watercolors. [Link to About Us/Process video] #ArtistCommunity #HandmadeWithLove #CreativeJourney
• •Headline: Tiny Pans, Mighty Pigment. Adventure-Ready Art Supplies. Body: Don't let your supplies weigh you down. Our travel-friendly watercolor sets are packed with rich, professional-grade color, so you can capture inspiration wherever it finds you. Non-toxic and handmade for the artist on the go. #PleinAirPainting #TravelArt #WatercolorAdventures
• •Headline: Feel the Difference of Handmade. Body: Experience the creamy texture and unparalleled vibrancy of Ruby Mountain watercolors. Each pan is mulled with care, using natural binders and pure pigments, offering a painting experience that mass-produced paints simply can't match. Gift your art the quality it deserves. #ArtisanQuality #PurePigments #SmallBatch watercolors