Brand Tone

Empowering, Supportive, Informative, Positive, Solution-Oriented

Brand Values

• •Empowerment
• •Innovation & Technology
• •Comfort & Discretion
• •Inclusivity & Accessibility
• •Breaking Stigmas & Education
• •Environmental Responsibility
• •Community & Giving Back

Best Practices

• •Always Empower: Frame messages around strength, capability, and freedom. Avoid language that implies periods are a sickness or a debilitating weakness. Focus on what individuals *can* do.
• •Speak with Understanding & Empathy: Acknowledge the potential discomforts or anxieties related to periods and incontinence, but quickly pivot to the solution and reassurance your brand offers. Show that you "get it."
• •Be Clear, Direct & Informative (but not overly clinical): Explain how the products work and their benefits in simple, easy-to-understand terms. Avoid jargon where possible, but confidently state the technological advantages.
• •Maintain Positivity & Normalization: Use positive language and imagery. Consistently reinforce the message that periods are a natural part of life and not something to be hidden or ashamed of.
• •Highlight Inclusivity: Ensure language and visuals resonate with a diverse audience of various ages, body types, and lifestyles. Reinforce that Ruby Love is for *everyone* who menstruates or experiences incontinence.

Social Perception

Generally positive, seen as innovative and empowering, especially for teens and those seeking alternatives to traditional period products. Founder's story as a Black woman entrepreneur is inspiring. Some mixed reviews regarding absorbency, customer service, and sizing.

Copy Examples

• •Headline: Period or not, your life doesn’t stop. Neither should your confidence. Body: Dive into your day with Ruby Love. Our leak-proof apparel is designed with your freedom in mind, offering invisible protection and total comfort. Swim, run, play, live – without a second thought.
• •Headline: Finally. Period-proof swimwear that actually looks and feels like… swimwear! Body: Sunny days and pool parties are back on the agenda, any day of the month. Ruby Love’s innovative swimwear features our discreet, ultra-absorbent technology so you can make a splash without a worry.
• •Headline: Embrace her first period with confidence, not confusion. Body: The Ruby Love First Period Kit is more than just protection; it’s a supportive start to her journey. Thoughtfully curated with essentials and gentle guidance, it’s the perfect way to say, "You’ve got this, and we’ve got you."
• •Headline: Leak-Proof. Worry-Proof. Life-Proof. That’s the Ruby Love promise. Body: Our advanced patent-pending technology means you can say goodbye to stained sheets and hello to peaceful nights and active days. Experience the comfort and security that lets you be you, effortlessly.
• •Headline: Join the movement. Periods are normal. Talking about them is too. Body: At Ruby Love, we’re breaking down stigmas one comfortable, leak-proof pair at a time. Wear your confidence, share your story, and help us empower everyone to live fully, every day.