Brand Tone

Helpful & Practical, Friendly & Approachable, Caring & Passionate, Quality-Conscious, Relatable

Brand Values

• •Convenience & Organization: Making life easier for dog owners by providing well-designed products to keep essentials organized.
• •Quality & Durability: Offering products made from high-quality, durable, and often water-resistant materials, built to last through adventures.
• •Love for Dogs & Companionship: Celebrating the bond between humans and their dogs and enabling more shared experiences.
• •Problem-Solving: Addressing common challenges faced by dog owners, such as packing for travel or keeping collars from smelling.
• •Community & Support (Giving Back): Supporting animal rescue organizations through their "Every Dog Should Have A Home" initiative.
• •Customer Satisfaction: Commitment to quality and customer service, with mentions of a lifetime guarantee and being there for the customer. Being a woman-owned US small business is also highlighted.

Best Practices

• •Embrace the "Dog Lover" Perspective: Always write as if you're a fellow dog owner who understands the joys and challenges. Use language and scenarios that resonate with this audience (e.g., "furry family members," "adventures together").
• •Highlight Practical Solutions: Focus on how Rubyloo products solve specific problems and make life easier for pet owners. Clearly communicate the benefits of organization, durability, and convenience.
• •Maintain a Friendly and Approachable Voice: Use warm, inviting language. Don't be afraid to use emojis where appropriate (like on social media) and engage directly with the community by asking questions.
• •Weave in Core Values: Subtly reinforce brand values like quality, care for dogs, and the joy of companionship. Mentioning the "Every Dog Should Have A Home" initiative when relevant can strengthen the caring aspect of the brand.
• •Show, Don't Just Tell (with a touch of heart): Use vivid descriptions and storytelling (like the brand's origin story or customer experiences) to illustrate product benefits, rather than just listing features. Connect emotionally by emphasizing the love for dogs.

Social Perception

Highly Positive, Trusted, Practical & Indispensable, Gift-Worthy, Appreciation for Specific Features

Copy Examples

• •Headline (Website/Social Media): "Adventure More, Worry Less. Rubyloo makes every outing with your best friend a breeze. #RubylooAdventures"
• •Product Description Snippet (Travel Bag): "Tired of the chaotic pre-trip scramble? Our Original Doggy Bag™ is your ultimate canine command center. Thoughtfully designed by dog lovers, for dog lovers, it keeps everything from treats to toys perfectly organized, so you can focus on the fun. #DogTravelMadeEasy"
• •Instagram Post Caption: "Sunny skies and happy trails! ☀️🐶 Wherever your adventures take you, our durable, water-resistant gear is built to keep up. What’s your dog’s favorite adventure spot? Share below! 👇 #GoodDogsDeserveGreatGear #Rubyloo"
• •Email Subject Line (Promotional): "Spoil Your Pup (and Yourself!) with Organized Bliss ✨"
• •Facebook Ad Copy: "Say goodbye to 'stinky' situations and hello to hassle-free walks! Our Original Doggy Bag even has a built-in poop bag dispenser. Because life with your furry co-pilot should be simple and joyful. Learn more and support a rescue with your purchase! #RubylooCares #DogMomMustHave"