Brand Tone

approachable, youthful, authentic, personal, relatable, inspirational

Brand Values

• •Authenticity and Handcrafted Quality
• •Individuality and Self-Expression
• •Community and Connection
• •Entrepreneurial Spirit

Best Practices

• •Always Tell the Story: Consistently weave the brand's origin story into marketing materials. This narrative is a powerful differentiator and reinforces the values of authenticity and entrepreneurial spirit.
• •Embrace a Conversational Tone: Use "you" and "we" to create a direct and personal connection with the audience. Keep the language simple, friendly, and approachable, as if talking to a friend.
• •Highlight the "Handmade" Aspect: In product descriptions and social media posts, consistently emphasize the handcrafted and unique nature of the products. This justifies the quality and sets expectations.
• •Feature Your Community: Actively encourage and showcase user-generated content. This not only provides social proof but also reinforces the brand's value of community and self-expression.
• •Stay True to Your Roots: As the brand grows, it's crucial to maintain the "small business" feel that customers connect with. Continue to share behind-the-scenes content and maintain a personal presence in communications.

Social Perception

Fresh, independent, compelling origin story, passionate, unique handmade quality, local success story, supportive of young entrepreneur.

Copy Examples

• •Your style is your story. Make it a statement. Our hand-stitched hoodies are more than just clothing; they're a canvas for your creativity. #RubyLaineApparel #HandcraftedStreetwear #ExpressYourself
• •Engineered for comfort, designed for the bold. From a spark of creativity in a Seattle bedroom to your new favorite go-to, these aren't just sweatpants —they're a piece of our story. Featuring our signature hand-stitched details, they ’re made to stand out.
• •Tired of blending in? Ruby Laine Apparel is for the dreamers, the creators, the ones who write their own rules. Born from a passion for unique design, our streetwear is made to be seen. Shop the collection now and wear your story.
• •From a simple idea to a full-blown passion. ✨ This is the story behind every piece we create. What started with a needle and thread is now a dream come true, all thanks to you! #FounderStory #SmallBusiness #FashionDesign #Handmade
• •Hey [Customer Name], When I started Ruby Laine Apparel in my bedroom, I just wanted to create something that felt real. Today, seeing you bring our designs to life is the most incredible part of this journey. We ’re more than a brand; we ’re a community of individuals who aren ’t afraid to be ourselves. Thanks for being a part of it.